(Alliance News) - easyHotel PLC said Tuesday it has appointed Francois Bacchetta as chief executive officer and he is expected to join the company in Spring.
The budget hotels operator said Bacchetta joins the company from low cost airline group easyJet PLC.
As easyJet's country director for France and Italy, he has "significant experience" operating in the European travel market including easyHotel's core growth countries in continental Europe, the company said.
"Importantly, Francois has a strong understanding of the "easy" brand and was responsible for the country and growth strategies for his region, whilst bringing experience of managing online trading including digital marketing," easyHotel said.
Prior to easyJet, Bacchetta held a number of senior marketing positions at global cosmetics group L'Oreal SA.
Harm Meijer, non-executive chair of easyHotel, said: "Following a comprehensive search, we are pleased that Francois is joining us to lead easyHotel in its aspiration to become a European leader in the super budget hotel segment."
"He knows the easy brand and understands its values extremely well," Meijer said.
In November, easyHotel had said that its Chief Executive Officer Guy Parsons decided to step down from his role effective immediately.
At the same time the company had also named Non-Executive Director Harm Meijer as non-executive chair.
easyHotel shares were down 2.9% in London at 85.00 pence each on Tuesday.
By Loreta Juodagalvyte; loretajuodagalvyte@alliancenews.com
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