Mobile financial services provider eServGlobal launched its smartphone app for mobile money services in emerging markets on Wednesday.The app has been sold to five customers so far, including projects in Cabo Verde, Armenia, and Somalia, and is available for both Android and iOS devices.Chief operating officer Stephen Blundell said: "Mobile money in emerging markets is a rapidly evolving space and service providers need solutions which anticipate their subscribers needs and enable them to propose industry leading features."With the rapid spread of low-cost smartphone through emerging markets, service providers need to look to features such as apps to ensure the success of their mobile money offering."Shares in eServGlobal rose 2.29% to 17.9p on Wednesday at 1001 BST.