(Alliance News) - Technology products retailer Dixons Carphone PLC on Tuesday said it will axe 800 jobs as part of a plan to streamline and create a "flatter management" structure for its stores.
The owner of Currys PC World chain of stores said its new store roles and management structure is designed to improve customer experience and will result in clearer accountability for store managers.
Dixons Carphone plans to introduce new sales manager, customer experience manager and operational excellence manager roles to stores, while removing the retail manager, assistant manager and team leader roles.
Dixons Carphone Chief Operating Officer Mark Allsop said: “We remain committed to our stores as part of an omnichannel future, where we offer the best of online and stores to our customers. As part of this we want to empower our store leadership teams, create a flatter management structure and make it easy for our customers to shop with us, however they choose. This proposal will ensure in-store roles are focused on giving a seamless customer experience and exceptional service across all our customer channels, whether online or in-store.
"Sadly, this proposal means we have now entered into consultation with some of our store colleagues. This was not an easy decision and we'll do everything possible to look after those colleagues we can’t find new roles for, financially and otherwise."
Shares in FTSE 250-listed Dixons Carphone were up 3.8% at 77.30 pence each in London on Tuesday afternoon.
By Tapan Panchal; tapanpanchal@alliancenews.com
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