CloudCall posted a pretax loss of
The average user number per customer for 2017 rose 24% to 27 users from 22, and the total number of end users increased 45% to 23,520 as at the end of the year.
CloudCall said its sales & marketing focus on larger mid-sized businesses has proved a success, particularly in the recruitment & staffing sector. However, performance was restrained by limited cash prior to an autumn fundraise, which is now allowing CloudCall to expand sales & marketing spend.
These financial limitations also hit product development, restricting its ability to launch new products and services during 2017.
Looking forward, CloudCall said it has had a strong January and February and the company has a "strong" new product launch pipeline.
Chief Executive Simon Cleaver said: "2017 was an important year of significant development for the group, in which we further invested in our people, product and infrastructure, creating a strong platform to support further growth.
"This investment has taken place alongside our ongoing strategy to target larger customers, fewer key CRM partnerships and a deepening sector focus toward staffing & recruitment which is unveiling itself to be a sizeable market opportunity for us."
Cleaver added: "We are hugely excited by the progress achieved in 2017, all of which puts us in an ideal position to capitalise on our ambitious growth plans for the year ahead. 2018 has started well, and we remain confident of our prospects going forward."
CloudCall shares were down 2.0% on Tuesday at
