Actual Experience PLC - Bath-headquartered analytics-as-a-service firm - Gets order from US software company Oracle Corp for its new human experience management offering. The offering "analyses the human experience of an organisation's digital ecosystem" and uses algorithms and to understand the "brand impact of poor human experience".
Actual Experience Co-Founder & CEO Dave Page says: "This is a small initial order to demonstrate the effectiveness of our solution. We are hopeful that it will lead to further work with Oracle and a deepening of our relationship."
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By Lucy Heming;Â lucyheming@alliancenews.com
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