MicroSalt plc (AIM:SALT) the full flavour low-sodium producer become one of the few companies to IPO on London’s AIM market this year, raising £3.1 million gross yesterday at an issue price of 43 pence per share, valuing the company at £18.5m at IPO.

In this interview, investors will hear about:

- Why MicroSalt chose to IPO in London

- How MicroSalt’s product can replace salt in all manufactured food products with no discernible taste difference - but half the sodium content

- Why the UK is a key market in terms of both consumers and large retailers

- Where the ‘infinite’ applications for Microsalt could lead; pizzas, bread, nuts, different colours flavours and different flavouring as flavouring is as a controllable attribute

“Our technology is brilliant in its simplicity. We have the same functionality as salt, the same taste of salt, with just less sodium. So the consumer won't even know the change has been made except they're ingesting half the sodium. When you can make foods healthier without having the consumer to change their activity, it's beautiful, stealth health. You can still eat the products you like with lower sodium and that's where our drive is going right now, the larger B2B market where we reach as many people as possible” said Rick Guiney, MicroSalt CEO.

Reasons to Add MicroSalt plc to your Watchlist: 

- London-listed with first mover advantage

- Addresses a huge health issue with a proprietary solution

- Easy to manufacture; doesn’t require specialist manufacturing facilities

- B2B food manufacturers welcome the simplicity of use

- The Low sodium addressable market is worth $billions

- Major technology breakthrough makes salt simple to reformulate in any food

- Almost infinite salt replacement applications in all foods

- Significant Health tailwinds driven by consumer demand

- Governments globally are beginning to regulate for lower sodium content in manufactured food

- Significant global sales pipeline amongst the world’s largest food manufacturers aided by the high-profile IPO on the AIM market of the London Stock Exchange

Rick Guiney, CEO of MicroSalt, was interviewed by Donald Leggatt, IR Media Director at focusIR.