The London South East, Investing Matters Podcast - Episode 5 featuring Annabel Brodie-Smith, the Communications Director at The AIC is now LIVE. Listen here.
You can buy shares in any company that is listed on a stock exchange. The quoted share price is the price you pay for each share you want to buy. The company share price fluctuates during trading hours as shares are traded on the stock exchange. The price reflects demand. The share price can be influenced by the business performance of the company and can also be affected by broader economic conditions such as the Coronavirus pandemic.
Trading on the London Stock Exchange takes place between 8 am and 4.30 pm. Each stock has its own name or ticker code. BOR is the Borders & Sth. ticker.
You can currently buy Borders & Sth. shares for approximately 0.682 per share.
The 'Bid' price is what you pay to buy a share, the 'Ask' is the price a seller 'offers' to buy shares at. The 'Spread' is the difference between the buy and sell prices. The spread can be small on very popular shares which are bought and sold in large volumes. When volumes are lower, the spread is wider. The 'Change' is how much the stock price has gone up or down on the day, blue is positive and red negative.
Is it a good time to buy Borders & Sth. shares? As an investor, it is important for you to do your own research and decide if this is the right time to buy or sell. The theory with stocks is to buy when the share price is low and sell when the share price is high. To do that successfully you need to do as much research as you can. This can include reading broker notes and bulletin boards, and looking at CEO video interviews or company presentations. Keep an eye out for RNS (Regulatory News Service) news releases from the company between 7/8 am as these often influence demand and move the share price.
When you invest in shares it is not just advisable but essential to have a long-term strategy. Like when you buy shares, you should continue to do your own research to decide when the right time is to sell your shares. Think through beforehand how much profit you would like to make, and at what price you might sell Borders & Sth. shares. Equally important, if the shares you own lose value, think through what you would do. A loss isn’t a loss until you sell and convert the shares back to cash. Sometimes it pays to be patient and wait. People who buy and sell shares regularly to make a quick profit are known as day traders, and people who wait longer for a theoretically much larger gain are long term holders.