East Imper Share Price (EISB)

Very large trade after the close 7500000 equating to over two hundred thousand pounds.
I would imagine a stake changing hands so worth keeping an eye on tommorow

Aberdeenman yes that makes sense. The rich own assets and assets go up in value during inflationary times.

Not worried about P/L (within reason) this company is all about Growth, any company that can do 40%+ growth a year is doing well. I, and I assume they, expect that growth to be exponential. Given the expansion in other markets/regions and more distribution agreements to come, I think it will be exponential.

Although the economic outlook is not great, for the better off inflation is a minor issue, extra bit on food and energy/fuel wont make much of a difference, and that is the target market.

Where the company will struggle is with marketing, they don't have the money for big marketing campaigns, however, they have been clever, getting a fantastic product reputation and industry awards has raised their profile enormously at little cost. there is no doubt in my mind they will succeed, maybe not another Fevertree short/medium term, but that is not the immediate goal, and from the current market cap the potential is still huge.

I am hoping for 6-10p by year end, and back to high teens by next year end latest.

Aberdeenman

Well, I also bought in coming out of the covid recovery when the share price had slipped from 20p to roughly 11.5. Partly hoping for a short term post-covid bounce and also because I like the company fundamentals, and (less important but a factor) the exposure to the share price for Anthony Burt. While it’s been painful to see the share price drop to such lows I haven’t considered selling - in fact I’ve managed to lower my average to 3.5p so at present I’m pretty happy.

Currently I would be happy to achieve a return of investment!

It's good to see there's a lot of positivity, and if this can follow in the footsteps of Fevertree then, absolutely, a great 10 year story lies ahead. When I bought this I now believe I did so for diversification and on the logic of the (supposed) post-covid "re-opening". The reality is that the reopening has happened - but the bottles containing genies of inflation, war and recession have already been re-opened. I guess that's why I feel less positive here than yourselves.