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Well are you going to be happy to continue paying increasing monthly fees with RM and ZPL .No free shares with either of those
Springett who many have a legitimate grievance with is unlikely to be on the premises for ever .No doubt any opportunity of cashing in his chips he will be there for first servings
Let's face it its an impossible task of assembling a coterie of estate agents together and sing from the same hymn sheet
The key of course is that OTMP becomes part of the triumvirate of searches and maybe cheesy adverts helps the case. I use all 3 when looking .
Lets also remember how these growth numbers are being realised... By offering free membership and/or cut price deals. If i am a founding member of Agents Mutual who ploughed thousands into propping up this up, am i going to be happy about John Smith estate agent down the high street getting free membership and paying less fee' s than me when i'm thousands upon thousands out of pocket at the same juncture. I think not. They will be voting with there feet and trying to recoup as much as possible. February 2019 will be a sea of red. Log it
I would like to see how many of those branches receive regular meaningful leads from OTM, if they aren't getting any bang for the buck, regardless of how expensive (RM) or cheap (OTM), they will be dropped by cash strapped agents. Like i said it will be telling come the end of the lock in period, how many of those 11,000 will remain.
https://www.propertyindustryeye.com/shares-analyst-says-rightmoves-outrageous-profitability-is-set-to-continue/
Good luck with the shorting Scott Any resentment held by agents to OTMP is overshadowed by the ever increasing monthly bill to RM just a quick glance at the market capitiilsations illustrates the prize to be won
Too early to write them off
Just look at the state of this: https://www.youtube.com/watch?v=8dlTh75Q8pg&feature=youtu.be
Advertising Trade magazine Campaign has voted it 'Turkey of the week'. Hilarious !
https://www.propertyindustryeye.com/onthemarkets-new-tv-advert-voted-turkey-of-the-week-by-advertising-magazine/
And if you don't believe me ref discontent from Agents who are the customer as well as the stakeholder in this situation, have a scan back through every article about OTM on propertyindustryeye.com. Have yourself a giggle at the 100's of comments, again, FROM THE CUSTOMER, WHO ALSO HAPPENS TO BE A SHAREHOLDER. as soon as lock in is done. GOODBYE OTM
you have this completely round your neck. On the Market (Agents Mutual as they were) were the best thing to happen to Rightmove over the last few years and actually cemented their place at the top.
Agents who signed up under the old mutual signed up to the "1 other portal rule" which effectively meant over night they had a choice, ditch rightmove or zoopla. Vast majority kicked Zoopla into touch. cementing Rightmove's pole position with very little competition.
The shambles that then took place at agents mutual left the agents no other choice but to vote yes to the float to try and recoup their principal they stumped up front to get the Mutual out the ground. However in doing so, committed them selves to a lock in agreement of 5 years. There is a mass amount of disgruntled agents. Quite simply - OTM does not provide them with enough leads for new sellers, where as rightmove does. Yes agents hate the price hikes from rightmove but believe me when I say Agents would pay double rightmove's current price extortion. PUT SIMPLY THEY HAVE NO OTHER CHOICE. OTM made sure of that!.
February 2019 will be an interesting month when agents can dispose of 10% of their shares. That will be the litmus test of what the agents actually feel about OTM / Agents Mutual.
I will be Shorting the life out of this stock before February 9th 2019!
Industry Insider
More agents are moving over to OTM and the inside view I hear from agents is that Rightmove is just to greedy/expensive and is merely helping the payanyway agents at a time where the bottom line is being squeezed by a tough market. Rightmoves hold on the market is weakening and ,simply,this has to be a good time to invest in one of the other portals.
https://www.propertyindustryeye.com/two-more-significant-signings-announced-by-onthemarket/
BIG TV advert campaign starts today. Agents are thoroughly fed up with the ever increasing Rightmove costs and look for alternatives in what is a tough market. This is going only one way-what other market has so few competitors. I am in big time.
Great news just the start
someone buying 2500 batches.
out. Listings on Facebook.
There are a lot of mixed messages coming from OTMP's potential clients the estate agents amongst the comments in the article on ETE.
The general concensus is that they are not doing enough to get the name into the public realm and increase site traffic.
Rightmove – 66.2m visits.
Zoopla – 29.3m visits.
OTM – 9.56m visits.
Figs for the last 6 months, estimated … from Similarweb.com
Interesting comment from a landlord
ingi
AUGUST 24, 2018 AT 12:00 #34
If I was an agent, I may hate RightMove.
As a landlord, I will always choose an agent on RightMove to rent my properties, as just saving one day in finding a tenant is worthwhile, and agents who are not on Rightmove don’t give large enough discount in exchange for limited marketing.
If agents are not careful, they will have created the requirements to be on 3 sites instead of two, so as to get customers like me…..
https://www.investegate.co.uk/onthemarket-plc--otmp-/rns/10-000--agent-branches-now-contracted/201807260700067932V/
Not showing here as i type.
Anyone any ideas on why the recent drop?
I think Onthemarket will be a household name before the end of this year with all the advertising and word of mouth. I have also spotted their big bulls-eye stickers on estate agents windows when driving past. IMO this should be a good long term investment for a 3 to 5 year term.
I know for a fact a lot of agents are fed up with RM pushing the prices and they are now seeing this portal as a viable alternative.As soon as the new ads hit the TV it will rocket.the Estate Agent market is tight and RM and Zoopla can cost more than the premises costs for some.for some agents this is a sure fire way to reduce costs but still offer a way to list the house to the internet.