Roundtable Discussion; The Future of Mineral Sands. Watch the video here.
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sorry link doesn't work. Try this - 2nd May 2017 presentation
https://www.innovaderma.com/company-publications/
Summary below - says both cross selling and distribution. I did find this slightly strange as Leimo was only sold in Australia and has only be selling to existing customers for a few years now as IDP are essentially closing the brand down.Not sure if there is a link between thinning hair and PE but WTFDIK
Significant synergies with Leimo / Headmaster. Cross-selling and cross-border sales and distribution
opportunities
I don't think there is necessarily a good cross sell to the end customer between Growlase and Prolong. I think the benefit comes from the fact that the sort of distributors who take on Prolong are also likely to be interested in Growlase. So having two products to pitch is an advantage.
Yes, good thinking Boon, I do remember him saying that but hadn't really thought of any potential upselling ££.
With this in mind - the May 2017 Prolong presentation issued by IDP mentioned cross selling opportunities between Prolong and Headmaster/Growlase . Hopefully with Prolong sales starting to increase (plus improved DTC strategy) this might kick in too, albeit from a much lower base.
http://www.innovaderma.com/mwg-internal/de5fs23hu73ds/progress?id=eIvOMecn7wr6wFXL8CaVk5Jtnofpt-PWC1EU-Px8LM4,
Hopefully this will also be the year the customer lists show their full value. According to the latest Kieran interview most SkinnyTan customers also buy the new category we're entering. Could we get 10% to buy £10 worth then that's £600,000 and gives the new category immediate momentum.
all the 68s are buys today, so it seems a little confidence is returning at these prices.
2020 look pretty conservative so a £2m profit will be c£1.5m after tax - at the current P/E of c10 (very low - FTSE average is 14) this is c105p a share - a 50% increase on todays price.
Also think DTC increase of 22% in 2019 has not been fully understood. Firstly c50% of IDP revenue comes from this route so this give company some protection from retail issues and also ensures cashflow remains healthy. Also there were issues in H1 last year so a 22% increase over the year means that H2 could have been c30%. Transferring these lessons learned into H1 this year will clearly increase revenues too, and from a lower base.
Also we now have c600k database of customers now (up from 400k year before). All these people will have email addresses etc and will have already bought IDP products. It is a lot easier and cheaper to get repeat sales from existing customers than new customers. Finally these DTC improvements are already being rolled out into the US and Australia and could be used across other brands too - Roots has over 29k facebook followers etc
Hopefully this progress will be reflected in a positive update/statement at next month's AGM