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It's clear that the launch hasn't been received how the company would have liked.
Some here have suggested that the company may have felt under pressure to launch something having missed their original September deadline. I'm not sure that is the case but it's not really the launch most were hoping for and the market didn't like it either. The SP had risen with the expectation much like the excitement in the lead up to a spud in oil exploration. In hindsight maybe a pull-back was inevitable although the size of this was probably more than anyone expected.
I don't actually see too much wrong with the process of a partial launch but maybe the expectations were that more and higher profile products would form part of the launch. Maybe this could have been communicated better from the company.
I am not a fan of using primary communication via social media - it certainly has a place but the comments about 11/10 marketing have been partly responsible for much of the poor reception. Maybe a lesson learned going forward. There are investor presentations and interviews amongst other solutions that may be better.
Going forward I would like to think the company would read some of the various chat rooms to get a feel for the public mood and will be big enough to address some of the issues.
The company name has been raised a few times today - I agree that it needs reviewing. It has been mentioned a couple of times today that Cellular Goods sound like a telecoms company and that there is nothing to link it to the CBD sector. Alexis seems to be convinced the name works but by the time the product is on shelves it will be too late to review it.
The company has 3 months to assess the reception of the initial products and make sure they get it right for the main launch. To get it wrong a second time could be incredibly damaging.
The company need to do some work to get back some confidence and faith - you can guarantee questions will be coming in from the major shareholders as to what has happened here.
As I said earlier in the week it's one to put away and leave for a while and leave it to the traders until things calm down a bit.