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This recent interview hasn't been posted before - great to see the CEO confirming the comment made to me by the Head of Corporate Development at the recent presentation about aiming for a $1 billion m/cap:
Https://www.calcalistech.com/ctech/articles/0,7340,L-3777794,00.html
"CEO of Internet Privacy Company Kape Sets His Sights on a $1 Billion Market Cap
Ido Erlichman, the Israeli CEO of London-listed Kape, belives the key to online privacy is better awareness
15.01.20
At 39 years old, Ido Erlichman, the Israeli CEO of London-listed online privacy company Kape Technologies PLC, has big plans. In five years and perhaps sooner, Kape will be an industry leader, serving hundreds of millions of paying users, and traded at a market cap of over $1 billion, Erlichman said in a recent interview with Calcalist. As of market close Tuesday, Kape was traded at nearly GBP 250 million (approximately $325 million).
Kape was founded in 2011 as Crossrider Advanced Technologies and initially focused on online advertising. In 2012, it was acquired by Israeli-born businessman Teddy Sagi’s e-commerce company Marketcom Technology Ltd. Sagi paid $37 million for a 73% stake in Kape, which had since been reduced to 55.9% following the company’s 2019 merger with Colorado-based LTMI Holdings, whose main asset is online privacy company Private Internet Access (PIA).
After listing on the London Stock Exchange's AIM market in 2014, Kape board decided to make some changes. Since Erlichman took the helm in 2016, the company’s stock rose by 480%. For the first half of 2019, Kape reported revenues of $29.9 million, a 24.2% increase year-over-year, and an EBITDA of $5.8 million, up from $4.7 million in the first half of 2018. The company had $36.4 million in its coffers as of the end of June 2019.
Kape operates in 160 countries and employs 300 people, 70 of them in its Israeli research and development center.
Erlichman said he was hired to lead the company’s transition into the growing market of privacy protection and web security, in an effort to increase the company’s worth, improve its profits, and establish it as a subscription-based company with monthly recurring revenue (MRR).
“In the second half of 2016, we recognized the first signs of the European Union’s General Data Protection Regulations (GDPR) and the mounting criticism of the ways in which companies like Facebook and Google use data gathered from users,” Erlichman said. “We also noticed that most large web security companies were based on a freeware model that forced them to monetize on user data and targeted ads to create revenue,” he added. Kape saw this as an opportunity to disrupt the industry with a different model, based on paying subscribers whose privacy and data are protected, he said.
At the same time, consumer web companies, such as Netflix, helped pave the way, by teaching the market that paying for a high-quality product is better than getting it for free in exchange for forg