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*they produce
Oh and just to add, Disney thrives off synergies. By having large successful films in the Cinema as an experience it helps to promote and sell the merchandise the produce for the Disney shop and affiliated companies like Primark etc.
Unless they have a character in Mulan akin to the phenomenon that was baby Yoda (which they won't) then they are also going to lose out heavily on projected merchandise sales. By this point the products were already made sitting in a warehouse somewhere all gathering dust.
My wife is a huge Disney fan and I've learned to appreciate it all with her too so we were both really looking forward to Mulan, to give you an idea we have probably poured thousands into the company in the past through trips to theme parks, merchandise, subscriptions etc and 9/10 even if a little over priced we feel it was worth it. That's the type of person I imagine Disney hopes will pay whatever they ask to watch Mulan on Disney plus, but this is how our conversation went the other night.
Me
"Did you hear about Mulan?"
Her
"Yeah, it's going straight to Disney plus isn't it?"
Me
"Yeah it is, for $30"
Her
"What!? On top of the subscription?"
Me
"Yeah"
Her
"Well that's a bit cheeky and expensive."
Me
"I know, I'm not paying for it. I'm sure we'll find it free somewhere. I'm just annoyed it's not in the Cinema."
Her
"Yeah me too! I was really looking forward to seeing it"
Disney have a habit of over pricing things and milking their die hard fans, i feel like in this case they've gone too far. People will either wait for it to go to Disney plus for free over time or someone will upload it illegally.
Not to lower the tone too much but I got my fair share of cinema blowies "back in my day". No amount of Disney+ & Chill will replace that rite of passage no matter how good Mulan is haha
U r 18. U got a gf. Its a Friday night.. Do u want to watch a movie u ask. Yes great.how about Mulan,?
Alright, come over to my house and we can sit in the lounge with my fat dad and mum chatting nonsense all night and watch it.
Hmmm
Next week u r dumped.
Or
We have been sitting about the house since bloody march, we want to watch a movie. Finally the cinemas are open again.. So we all sit down in the chair where we have spent most of the last 4 months and watch mulan.
2 hrs later... We feel depressed and deflated.
An event? Nope. We all just got to get out there and do something before we explode... Not sit the bloody house again and pay 30 bucks for that too.