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Good article on Troll2 and the debate if it will ever break-even.
"Despite NBCU's boast that the Trolls sequel has scored almost $100 million domestically from the on-demand release, the movie is still millions in the RED and, in the opinion of some industry veterans, may NEVER make a dime. "
Stars, Timberlake and Kendrick were NOT happy and it puts into question the viability of movies with big stars if they skip theatrical release.
Source: https://www.hollywoodreporter.com/news/trolls-world-tour-stars-want-pay-but-will-studio-make-any-money-1293394
They'll be lucky to break even.
Daave, some will pay most however will just watch it for free online. And the free online version will be as is on Disney+.
Disney haven't thought this through & after Tenet is released they will probably backtrack.
I would hope for $30 they send you a hard copy and also let you keep the download or VOD forever. Its an insane amount.
Pay monthly but we will also charge stupid amounts for anything decent.
If NETFLIX did the same thing, their membership levels would shoot down.
I realise disney have said this us a one off, but these OBVIOUS things need spelling out to the derampers. They use anything to lower the SP
All this conversation about if people will pay $30 to watch a Disney film.. there’s no way of knowing.. but if they are going to watch it at home - wouldn’t they want to keep it? This just wait for dvd or purchasable media? Does the Disney streaming service allow you to watch it forever or just for a few days?
"Mulan will be available to buy on Disney+ on September 4 in the US, Canada and western Europe. Bob Chapek, Disney chief executive, described the decision to offer the movie online as a “one-off” rather than a change in strategy."
"Mulan should draw in a few more subscribers, even if they have to pay extra for this live-action remake. The story of a young woman who disguises herself to battle invaders in China will cost $29.99 to download. This is four times the price of a monthly Disney+ subscription but less than a family trip to the cinema. If about 7m subscribers download the movie, Disney could recoup the reported $200m cost."
"Even so, chief executive Bob Chapek says video on demand is no new business model. VOD is unlikely to match box-office sales. Disney’s live-action remake of The Lion King was one of the highest-grossing movies of all time, topping $1.6bn at the box office. To reach that, Disney would need 53m of its 60.5m Disney+ subscribers to pay up. Considering millions have a free subscription via Verizon, this is not likely."
Financial Times, 5th August 2020
Disney are charging $30 for Mulan and MAYBE will make back what they would have made if they released it at the cinema. If the drop it to $10 yeah, they might make some more
But then what? Everybody who has Mulan on VOD won't ever pay again. No future revenue for that film at all.
I think people miss the main point here. They can release films at the cinema, make a killing, THEN release it on VOD and still charge $10. The people who like mulan enough will pay again, especially if it keeps the kids happy.
Sky do it, cinema releases are put onto sky for £10-15 a few months after cinema release. People will pay to see it at the cinema, then again to have it on VOD. Those people that didn't go to the cinema, pay for VOD also.
It makes absolutely no sense to split this in half, as disney will find out
YES Trolls two made the same amount on VOD as Trolls did at the cinema, so what? That's it for Trolls 2. If they had a cinema release, they would have raked in 100m easily, and then would make even more when they release it to VOD.
Cinema, then VOD is the best business model and makes the most sense. It maximises their profit.
I dont understand why people would think, that under NORMAL circumstances, studios would ever consider throwing away an easy and reliable money source. They can easily have both.
Hope I explained this clearly enough.
If DIsney+ was available in China being the third biggest country in the world I would understand Disneys move but it isnt
@Short
No. I've already got other gambles going some of which will be sold to re-gamble here when I'm ready.
Also, I don't mind people who aren't invested posting here. For the same reasons I am. It's research. Plus I don't consider myself an internet Nazi, people can do what they wish.
Just curious.
Disneys decision re Mulan was narrow minded based on the US anti-China sentiment being thrown around and negative press in relation to the lead actors/actresses and the happenings in Hong Kong. Now with the anti-China rhetoric being ramped up even further who in the US is going to want to see it. There's so little hype surrounding that film Disney might as well cut their losses, try to break even and give Disney+ a boost at the same time.
You honestly believe Disney will follow through and also send Black Widow and The Kings Man straight to VOD too? I've got a 60" 4K TV with Bowers & Wilkins floor standers but I'll still go to the cinema to see certain releases. People don't want to see the latest Star Wars release for the first time on their 40" telly with crappy in built speakers.
@ShorterGuy
How many different people are you?
Talking rubbish trolls made more in 3 weeks streaming than it did in 5 mths at cinemas https://www.google.com/amp/s/www.cnbc.com/amp/2020/04/28/trolls-world-tour-made-more-money-for-universal-than-trolls.html
10 dollars might attract a family, but even then it's on the cusp because they'd be missing out on the cinema, obviously most people who live alone would probably not pay 10 dollars for small screen. 10 dollars would also mean they would need a third of their subscribers to pay it just to break even with the original budget cost, not including marketing.
Exactly, when they see the money coming in from those Cinemas that they have released it in compared to the lack of money coming in from their VoD option they are likely to just release it in all Cinemas they can to recoup costs.
Doubt they will make anything on this. If you read what people are saying, many will just wait until it becomes available on normal disney+ in a few months. Why pay $30 to watch it on the same small screen when its free in about 3 months. The big screen would have been a different scenario but Disney will find this out the hard way
So they need 10% of their subscribers to pay the 30 dollars extra just to break even? I can't even see 5% paying the 30 dollars.
Also in the long term, how many top actors and directors would want to work with disney knowing the film might not be in the cinema? The cinema is what the actors and directors dream about, they will start targetting the film studios who are big on cinema and disney will be left with less quality talent which will hurt them in the long term.
Shorterbolox, 6.7 mil to pay the costs, double that for a small return.
Mulan cost $200M with another $100M on marketing. At 30$ per download they need 10m downloads just to break even forget making a profit
Mulan cost $200 mil just to make, no way thay are going to make any kind of decent money from only streaming. Cineworld is going to launch soon.