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Good evening Cine Long holders,
This article has just been published today in Variety magazine. It's an interview with Ann Sarnoff, the Chairman and CEO of Warner Bros. They are the studio who released Tenet in August this year, as the first blockbuster movie post pandemic. Have a read of her comments regarding the revenue generated by Tenet and her thoughts on the release of WW1984.
Here are the last most pertinent direct quoted paragraphs of Mrs Sarnoff's comment regarding Tenet and Wonderwoman 1984.
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In addition to adjusting to her new role, Sarnoff has been faced with tough choices about movie release strategies given the pandemic’s impact on the domestic and international box office. When asked about the decision to release Christopher Nolan’s “Tenet” in August, making WB the first major studio release to brave the pandemic-battered movie marketplace, she responded that her team was “very pleased” with the results despite the general industry perception was that the movie was underwhelming on the domestic front.
“Christopher has [a] huge following, of course in the U.S., but his other movies have always over-indexed overseas,” Sarnoff said. “And if you remember back in June, July, August, the international markets were more open than the United States, so we had this amazing movie that really deserved to be on the big screen.”
Sarnoff said she believes box office sales during the pandemic has become a “marathon versus a sprint” that required Warner Bros. to spread out its marketing budget, especially as theaters in New York and other U.S. states are just starting to reopen. “So here we are – we’re getting close to $350 million in box office which is really good in a pandemic and over $50 million in the U.S.,” she said.
Sarnoff said as of now, Warner Bros. is committed to seeing its next tentpole, “Wonder Woman 1984,” land in theaters on Christmas Day. But the studio will have to watch conditions in the U.S. closely before making the final call because “Wonder Woman” is expected to skew more to the domestic market than “Tenet.”
“It really is about how the U.S. continues to open, and whether there are any other surges,” Sarnoff said. “We’ve got a little bit of time to figure that out.”
Thank you Mrs Sarnoff. You release WonderWoman 1984 in December, as scheduled, and you will be my most favourite American lady!!!
https://variety.com/2020/film/news/ann-sarnoff-warnermedia-tenet-wonder-woman-1984-1234817209/