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Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising group, is pleased to announce a new and exclusive partnership with Rebound Capital Games ("RCG") for its popular mobile title Tennis Manager 2021. The new partnership will see Bidstack deliver unintrusive ads into the game, offering brands an opportunity to engage with tennis fans across a number of tier-one markets as the tennis season progresses.
RCG is a French mobile game studio led by a team of experienced developers that specialise in creating free-to-play games for avid sports fans. Tennis Manager 2021, which is available on PC, iOS and Android is the third instalment of its popular management game which has more than 1.5m installs and is the second tennis game to be added to Bidstack's stadium vertical. The game is popular in EMEA and the US with France, Italy, Germany, Spain, the UK and the US representing the game's key markets.
The game, which was designed in collaboration with tennis expert Patrick Mouratoglou (coach of Serena Williams and founder of the Mouratoglou Tennis Academy), allows players to take charge of their own tennis academy and manage all aspects of it, giving players a realistic insight into the world of tennis with two circuits, 500 tournaments and more than 2000 players represented.
RCG successfully launched the PC version of Tennis Manager 2021 during Roland Garros earlier this year on Steam and the Epic Games Store. This positioned the game as a reference point for many in the sports gaming space and led to comparisons with titles such as Football Manager.
Antoine Jullemier, Head of Mobile Publishers at Bidstack, said:
"We're really excited to welcome RCG into the blossoming world of unintrusive in-game advertising. Tennis Manager's stadium environment allows ads to be blended into the gameplay naturally without disruption to the player and adding them to our growing stadium vertical feels like another important step forward.
We are delighted to be launching with Tennis Manager 2021 as the excitement for the Wimbledon final builds and the broader tennis season progresses. These high profile events see significant spikes in player numbers and offer brands even greater reach and engagement for their in-game campaigns."
Augustin Pluchet, Founder and President of Rebound Capital Games, said:
"We're delighted to partner with Bidstack on mobile and look forward to benefiting from its great technology which will create new ad placement opportunities, greater flexibility, and above all, new capabilities in terms of reporting to our partners.
We were already offering in-game advertising and product placement to brands in Tennis Manager on PC and mobile and we're delighted to be expanding this to include Bidstack's click free offering."
-ENDS-
Very little downside. Massive amount of upside. Boom
“Yes with new contracts being signed advertising will be switched on any second”
If this happens, with many more games then yes I agree here jabberba
It really is just a punt now.
If you honestly feel Draper will deliever then yes Chuck your money at it.
Get an entry point of 1.5p next week at some time I’d have thought.
Switched on any second!.....that's great news. You'll be saying the same in 12months when these are considerably lower than now.
Yes with new contracts being signed advertising will be switched on any second and then your shorts will be swiftly loss making. All that hard work de ramping for the last few years will go up in a puff of smoke! Boom
Jabba.....you are living in cloud cuckoo land matey. With no money coming in, there is nothing to be bullish about unfortunately....but you can keep dreaming.
Girdz, helx blah blah. You protest too much.
Value and risk reward is with the bulls. Our time is here.
£7million for a company in a hot growing sector with half a billion gamers. Boom
Yes Girdz....that's about right. I bet if they're completely honest the likes of those gentlemen and Malaika are the actual bed wetters as they watch their latest purchase chunk melt away. These are so far from a movement upwards imho...they'll just keep going lower and lower as the most recent fund raising event gets further away and the 11million quid disappears. It's an absolute joke.
It’s funny as I’m sure I read posts like TrueInvest last year, and year before that.
In 2019 I probably would have written a post like that.
Helx was even positive at one stage
There has to be some serious deals to make the rest of the revs up this year.
Bottomz, drinky, jabberba use your defence mechanisms by saying bed wettest, stfu or fake chat but reality is that if Draper doesn’t get his band of Merry men into more games, with some actual ads soon, then no chance of revenues being met this year.
Bottomz will probably still it’s work in progress but I wonder how May will be a turncoat as drinky puts it.
Bidstack now has an enterprise value of £7m.
As has been posted elsewhere, the only listed competitor of Bidstack is Adverty.
It has an enterprise value of £13m, double that of Bidstack.
In Q1 2021 Adverty had revenue of only £15k.
Another competitor, Admix, is a private U.K. company. It has a £20m+ enterprise value based on the latest fundraise, 3 times that of Bidstack.
I think Bidstack is ahead of both these companies, in terms of quality of games signed, contacts, and certainly well ahead of Adverty in revenue.
There will be churn for a while, but when the dust settles people will see the value in Bidstack.