Tooru Company Homepage (TOO)

Tooru is an operating company within the health and wellness sector, owning established consumer brands including Juvela, Pulsin, Purely and a leading digital marketing agency, Market Rocket.

The Company aims to grow through organic growth of the existing brands and complementary acquistions within the food/health sector.

Reasons to add Tooru plc to your watchlist:

• Founder-led management: Meaningful personal investment leaving management fully aligned with shareholders
• Strong market position: Juvela continues to lead in coeliac prescription products while OAF targets the fast-growing healthy-lifestyle market
• Innovative formulation: Both brands use a specially developed wheat starch with gluten removed, creating products that closely replicate conventional bread
• Integrated growth platform: with in-house digital agency Market Rocket providing leading edge online marketing
• Strong financial performance: £15 million in gross sales value and positive EBITDA performance achieved shortly after IPO
• Compelling organic growth outlook: With ambitions to capture 10% of the £120m gluten-free bread market by 2027 and expand into snacking and export channels, Juvela is a major growth engine for Tooru plc
• Clear acquisition strategy: to consolidate a fragmented wellness market through selective brand acquisitions that complement existing operations
• Re-Valuation potential: Previous acquisition interest valued Juvela at over £10 million, underlining its strategic importance within Tooru plc