Yes, they can. Not across the board but certainly in their niche.What Blinkx does guarantee is brand safe advertising which neither Google nor Facebook can. All 1R publishing partners must have a minimum number of uniques, are manually screened for quality before being admitted to the partnership and must be on paid hosting, not free sites like blogger.
When I was associated with Google helping publishers get the best rankings for their websites there was an endless stream of cheap template sites on free hosting targeted at high paying keywords - do a search for the phrase and there are 1.4m ad-laden results like this http://www.techhacks.org/google-adsense-high-paying-keywords-2015/ New sites customarily benefit from a "honeymoon period" where they are given a boost in the rankings for a couple of weeks, plenty long enough to make some money, clone the site and put it on a fresh domain.
Google requires an individual to register to use AdSense with a single site, after that you are free to do as you wish. This led to a huge surge of Indian websites with sites built purely for AdSense and ad-clicking circles, potentially hundreds of individuals supporting each other. Automated scrapers are used to steal content from other sites so it wasn't necessary to write a word of content - the only reason to do that is earn from AdSense.
More spohisticated solutions were built where link farms would be built using automated software, each driving traffic to the other, none offering original content and all focused on getting clicks. Just look at the top ten type sites, which all confuse content with ads so inadvertent clicks are inevitable.
Much of this traffic is driven by AdWords, so Google earns twice. Blatant arbitrage (an ad to sell ads) breaches Google ToS and a ban, but there are ways to mitigate that risk. I could never see any type of quality control in the ads they carry, apart from categories which were excluded like firearms and knives; at one time there were masses of scam ads inviting people to find out how to work for Google which they ran quite happily despite endless complaints.
Google is too big to hurt, but Blinkx is/was a very small offender in this space, and by no means the worst. As Bouncy says, Edelman was paid to damage us and that is why we fell hard and fast.
1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii
BLINKX PLC 2 Reason for the notification (please tick the appropriate box or boxes): An acquisition or disposal of voting rights.
An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached. An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments. An event changing the breakdown of voting rights.
3. Full name of person(s) subject to the notification obligation: iii TOSCAFUND ASSET MANAGEMENT LLP
4. Full name of shareholder(s) TOSCA MID CAP TOSCA OPPORTUNITY
5. Date of the transaction and date on which the threshold is crossed or reached: v
15/05/2015 6. Date on which issuer notified: 19/05/2015 7. Threshold(s) that is/are crossed or reached: vi, vii
8. Notified details:
A: Voting rights attached to shares viii, ix
Class/type of shares
if possible using the ISIN CODE
Situation previous to the triggering transaction
Resulting situation after the triggering transaction
Blinkx/1R has moved on since the problems, you identify, took place. A lot of time and effort have gone into cleaning up its act. The SVP Sales Europe (Hamilton) has many years experience in this industry and I am confident he can win back the "WPPs" of this world - it is question of time and a question of regaining confidence in 1R's offering.
Please forgive my cynicism, but with anonymity, we can all claim to be this or that. Maybe you can tell us your name and the company you work for so we can check you out?
The meteoric rise in ad tech happened because traffic wasn't being filtered by anybody. All ad tech companies had meteoric rises if you recall. In part due to showing ads from unfiltered traffic sources which may or may not have been viewable. It was the same across the entire ad tech ecosystem. Blinkx was singled out by Endleman because he was paid to single it out on behalf of two hedge funds that were short the stock. However, Blinkx's SP and revenues hasn't been the only company in this sector to take a hit because of this; but they were one of the first to react and they reacted swiftly to eradicate bad traffic and make ads viewable. WPP reduced their ad buys from all networks until the fraud and viewability issues could get resolved - issues they also had themselves - they already own xaxis and have recently taken a 25% stake in appnexus.
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