Nice post. For me personally, I still have faith in the product.. Folish or wise, only time will tell. I still say, it's rocketed twice before so I don't see why it can't for a third time. It's squeeky clean, solid foundation...clean bill of health.
Particularly liked this statement:-
"This report helps marketers measure the effectiveness of influencer marketing and native advertising campaigns, which are quickly becoming powerful marketing tools for brands to successfully engage audiences," said John Babcock, Senior Vice President of Sales at Burst Media. "Despite the buzz around native advertising and influencer marketing, until now it's been difficult to quantify results. We hope that this report will help marketers understand the best way to measure campaign performance."
I was listening to a report by John Stossel, Fox Business News, yesterday where he was discussing the ever increasing role of the American Federal Government in the affairs of American business.
Of interest was his comment that the only area they had not really got their mitts into was the internet. The reason for that, he said, was because they did not understand it and its growth had overtaken them. But now, he claims, the Federal government are out to get it under control as they get a clearer understanding of how it works and the dangers it poses.
If that is the case then we can see a slew of legislation coming out to control what can actually be said and shown subject to restrictions on the American "free speech" and "safe harbour" legislation that is currently being used to show anything and everything on the internet.
Even if this takes say five years, who will benefit from it in the long run? Companies like Blinkx of course who can prove they are cleaner than clean.
Also, regarding Blinkx use of storage the statement that "It should be noted that while blinkx hosts some content on its servers or network, it does not host all content listed in search results. Content not hosted on blinkx's servers are links to media that are available to a broad range of third-party video hosting and broadcasting network sites. "
So, most of Blinkx data is "search results" not content data. Furthermore, the whole concept of their data storage is for the common use of all the acquisitions as they are built into a total ecosystem where "This deep, granular understanding of rich media enables blinkx to process, present, monetize and deliver video and audio content in unique ways, and to capitalize on the true potential of today’s Four Screen world."
The quotes are from Blinkx own site under "Technology and DMCA take-down Policy".
To this you have to add the fact that Blinkx is now using cloud technology to manage its data storage. So, as you transfer seamlessly between the Four Screen World you are actually doing that using cloud. "Blinkx is migrating its core infrastructure from data centers to the Amazon Web Services (AWS)". That means Blinkx management of its data storage is now highly reduced and cost effective.
Finally, Blinkx uses technology to index videos and data content and not people. Since it analyses data content on the way into its indices it means it does not need thousands of people to take down inappropriate or illegal videos. Google, Facebook, et al. use thousands of people employed to do just that.
So, all in all, Blinkx is by far the most efficient and cleanest video and text system and in time that will justify itself as more and more advertisers come to realise the benefits of using it over alternatives.
I only hold a few shares now, having gone over to the dark side and bought QPP. I am disappointed that no suitor has stepped in for the business... remember last year? Every day posters were talking of Google take over talk... and others.... now this nonsense over auditors.... and I thought this kind of c**p only happened on the dark side!! Good luck all, you will definitely need it short term!
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