Woolworths Screenmedia Trial

28 Sep 2006 07:05

Avanti Screenmedia Group PLC28 September 2006 For Release 7a.m. 28th September 2006 Avanti Screenmedia Group plc ("Avanti") Avanti extends screenmedia trial with Woolworths Avanti Screenmedia, the leading provider of instore screenmedia networks in theUK, has extended its trial of instore TV with Woolworths to a further 10 sites.Following a review of the initial trial which ran last year, the network willcomprise of 6 channels to drive sales for the retailer and third partyadvertisers. The trial will commence in October and will cover the Christmas trading period. Stephen Robertson, Woolworths' Marketing Director commented: "Following encouraging results for the first phase of the trial, we are pleasedto move forward with the extension of the instore TV network. We consider themedium an important tactic in driving incremental sales and supporting ourmulti-channel offer." David Williams, Avanti Chief Executive said: "We have worked very productively with the Woolworths team, resulting in someexcellent outcomes and a good response from all interested parties - customers,suppliers, advertisers. This next step should put us in the position to completethe business case to justify a large scale roll-out." Ends Enquiries: Avanti Screenmedia Group plc 020 7749 1600David Williams, Chief Executive Smithfield 020 7903 0676Sara MusgraveMiranda Good About Avanti Avanti Screenmedia Group PLC is a growing communications business with unique,fully funded, strategic assets and an experienced management team who arededicated to delivering strong profit growth. The Group operates in twodivisions: Networks and Media. Through its Networks division, Avanti is also the UK's only broadcast and fixedbroadband satellite operator with its first satellite funded and underconstruction for launch in 2008. In August 2005 Avanti was awarded by OFCOM the right to use the geo-stationaryorbital position at 33.5degreesW with 3.6Ghz of radio spectrum to operatesatellites. Avanti will use this to provide broadband and high definitiontelevision services in Europe. Avanti expects to purchase other satellites, andto create a new competitor in the provision of direct to home satellitetelevision in the UK and elsewhere. Avanti is also a market leading provider of Retail Media advertising servicesdeploying plasma screen networks in shops, malls and pubs for advertising, salespromotion and customer entertainment. Avanti listed on AIM, a market operated by the London Stock Exchange, on 9thJuly 2004, at an issue price of 130.0p. Avanti is included in the FTSE Mediasector and has a RIC code of ASG.L. This information is provided by RNS The company news service from the London Stock Exchange