Vuesia platform announcement

31 May 2006 07:02

Mobile Streams plc31 May 2006 31st May 2006 Sony Pictures Entertainment selects Mobile Streams' Vuesia platform to mobilise The Da Vinci Code Mobile Streams, the global mobile media specialist, has signed a deal with LosAngeles based Sony Pictures Entertainment (SPE) to mobilize The Da Vinci Code inregions including Europe. The deal is Mobile Streams' first major customer winfor its Vuesia platform and return on investment from developing the Vuesiaplatform. Under the terms of the agreement, Mobile Streams used its proprietary technologyplatform "Vuesia" to format "The Da Vinci Code" into mobile-ready video, audioand graphic formats. For example, the video clips are approximately two minuteslong and offer mobile users glimpses into different scenes of the famous "DaVinci Code" story. Vuesia was created from scratch within Mobile Streams to handle complex 3Gcontent. It provides a solution to the technical challenge posed by multiplenetworks, handsets and operating standards by offering a full service mobilemedia management solution - from content ingestion, management and delivery tobilling and reporting. Vuesia was able to 'mobilise' short clips from "The Da Vinci Code" to meet thespecifications of 13 different European mobile content carriers includingVodafone Global, 3 UK and 3 Italy. Vuesia automatically delivered the content toeach carrier in their preferred delivery specification, enabling more rapidsubscriber access. "Mobile distribution is an essential element of our overall Global marketingstrategy for 'The Da Vinci Code'," said Tony Beswick, VP Operations & TechnologyWorldwide Product Fulfillment at Sony Pictures. "After careful due diligence, weselected Mobile Streams as our global mobile media service provider. We are veryimpressed by the Vuesia mobile management solution and with the company's quickresponse and extensive global distribution channels." Simon Buckingham, Chief Executive of Mobile Streams said: "This is an excitingopportunity to showcase the responsiveness of the Vuesia platform to the tightdemands of Sony Pictures Entertainment and their international carrier partners.Mobile Streams and Sony Pictures Entertainment are now exploring the mobilisation of many more Sony assets." - ENDS - Enquiries Mobile StreamsSimon Buckingham, Chief Executive OfficerJitesh Sodha, Chief Financial Officer +44 207 404 5959 Brunswick Group LLPLaura Cummings / Dominic McMullan +44 207 404 5959 About Mobile Streams Mobile Streams is a leading provider of music, comedy, sport and entertainmentcontent to handsets and other wireless devices, whose mobile expertise anddistribution platform, "Vuesia," is used globally by some of the world's largestmedia groups and mobile phone networks including Vodafone, and 3 in the UK,America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada andDobson in the US. "Vuesia" is Mobile Streams' full service enterprise mobile media managementsolution. "Vuesia" facilitates content ingestion, management, delivery, billingand reporting. The Company creates, licenses and delivers quality content to Mobile NetworkOperators (MNOs) and consumers in the form of ringtones, graphics, video clipsand other products. It has developed relationships with both content owners andMNOs which enable it to act as an intermediary, providing an end-to-end serviceencompassing a broad range of elements from content licensing to contentproduction, account management and channel management. Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico,Chile and Colombia and has approximately 100 employees. For more information please go to www.mobilestreams.com "The Da Vinci Code" film starring Tom Hanks is based on the successful book bynovelist Dan Brown. "The Da Vinci Code" has sold more than 30 million copies andis available in 40 languages around the world. The film "The Da Vinci Code,"directed by Ron Howard, premiered on May 19, 2006. This information is provided by RNS The company news service from the London Stock Exchange