Trading Update

14 August 2013

YouGov plc ("YouGov" or "the Company")

Trading Update

YouGov's trading for the year ended 31 July 2013 is in line with the Board's expectations. Our revenue growth continues to outperform the overall market research sector as the benefits of our on-going investment begin to come through. Consistent with this we are seeing strong growth as planned in our global data products and services.

The Group's balance sheet remains strong with net cash at 31 July 2013 of approximately £6 million.

Enquiries:

YouGov plc

Stephan Shakespeare / Alan Newman 020 7012 6000

FTI Consulting

Charles Palmer / Jon Snowball 020 7831 3113

Numis Securities

James Serjeant / Nick Westlake (Nomad) 020 7260 1000