Strategic Partnership

26 Jul 2005 07:02

Bango PLC26 July 2005 26th JULY 2005 BANGO PLC ("Bango" or "the Company") STRATEGIC PARTNERSHIP WITH CINGULAR WIRELESS Bango (AIM: BGO), a provider of technology and services that make it easy toaccess and pay for content - such as music, games, wallpapers, videos - throughmobile phones, announces today details of a partnership with Cingular Wireless. Cingular Wireless is partnering with Bango to enable off-portal mobile internetservices. Cingular subscribers will be able to access the widest choice ofmusic, games and other mobile content currently available on any US mobileoperator's network. In addition, the partnership enables thousands of contentproviders to market and sell their services directly to users on this network. Having tested the service through the partnership, Bango has now integrated itstechnology with Cingular access and billing. Now any one of Cingular's 51.6million subscribers can benefit from single-click "browse and buy" payment forgames, ringtones and other content promoted by content providers around theworld that use the Bango service. "Cingular is pioneering the open mobile content model in the US," said AnilMalhotra, Vice President of Alliances at Bango. "This agreement gives theircustomers massively increased choice by enabling content providers to marketmobile services easily and directly to consumers." For further information, please contact: Bango plc ICIS Limited Tel. +44 (0)1223 472777 Tel. +44 (0)20 7651 8688, +44 (0)7769 937626Ray Anderson, CEO Tom MoriartyPeter Saxton, CFO Archie Berens About Bango Bango has developed and deployed an open, global, infrastructure platform thatenables content providers to market, sell and deliver their products andservices directly to mobile phone users on all mobile networks using the mobileInternet. This "direct-to-consumer" approach operates alongside the mobileoperator's mobile content portals. Leading mobile operators including Vodafone,Orange, Telefonica and O2 work with Bango to accelerate the growth of theirdirect-to-consumer business. The Bango platform has given cell phone subscribers in Europe and around theworld greater access to third-party content. During the month of May, Bangoenabled more than 5.3 million accesses to content from more than 240 contentproviders through 120 different carriers around the world. Leading content brands are now adopting the Bango Service to engage with all oftheir existing and potential mobile customers directly - irrespective of mobileoperator. For further information, go to www.bango.com. About Cingular Wireless Cingular Wireless is the largest mobile network operator in the United States,serving 51.6 million customers. Cingular, a joint venture between SBCCommunications Inc. (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has thelargest digital voice and data network in the nation -- the ALLOVER(SM) network- and the largest mobile-to-mobile community of any national wireless carrier.Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wirelessplan that lets customers keep their unused monthly minutes. Details of thecompany are available at http://www.cingular.com . Get Cingular Wireless pressreleases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom . This information is provided by RNS The company news service from the London Stock Exchange