Sir Chris Hoy signs up as SiS ambassador

12 February 2013

Sir Chris Hoy signs up as Science in Sport ambassador

SiS (Science in Sport) is delighted to announce the signing of Sir Chris Hoy as brand ambassador for the company. As Sir Chris' longstanding relationship with the leading endurance nutrition brand becomes official, the six-time Olympic track cycling gold medallist joins a long list of elite athletes and teams who currently use SiS products.

The deal announced today will see Sir Chris work closely with Science in Sport and their team of experts in hydration and nutrition to help him perform to his maximum both in training and competition. Sir Chris will use a range of the brand's leading energy, recovery and hydration products, including SiS GO Gels, SiS GO Energy and products from the successful SiS REGO recovery range - including one of Chris' all-time favourite products, SiS REGO Rapid Recovery.

The multiple World and Olympic champion and Britain's most successful ever Olympian will make appearances to help promote the brand's wide range of leading endurance nutrition products, as well as appearing on the SiS website and providing relevant content for use on the brand's social media channels.

Sir Chris Hoy said,

"Nutrition plays a huge part in how well I do on the track, in the gym and out training on the roads so to be the best I can be, I need to use the best nutrition possible. I have used SiS products for many years and I'm looking forward to working with them to further develop this area of my preparation and recovery. The credibility of the science and their innovative approach is the reason I chose to partner with Science in Sport. Working closely with SiS to manage my hydration and energy levels gives me confidence that my nutrition is tailored to my specific needs whether I am in training or competition."

Stephen Moon, Managing Director at SiS said,

"Sir Chris is without doubt one of the world's best athletes and truly epitomises what SiS is all about. Having used our products as an integral part of his nutrition ritual for a number of years, we are delighted to announce this new partnership. We are very proud of Chris and his achievements and it's a major honour to have him as a sporting ambassador."

 SiS has unprecedented usage amongst elite athletes. SiS supports teams and individuals in various endurance sports in particular cycling, triathlon, rowing and running. SiS is official sports nutrition supplier to Rapha Condor JLT, Blanco ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams. In addition to Sir Chris Hoy, SiS has GB Triathlete, Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

SiS provides nutritional products for preparation, performance and recovery to help endurance athletes perform at their best. For more information, visit www.scienceinsport.com

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CONTACT DETAILS

For more information, please contact Simon Klima at SiS: Simon.Klima@scienceinsport.com 

Matthew Longbottom, Haggie Partners

020 7 562 4444, matthew.longbottom@haggie.co.uk

NOTES TO EDITORS

About SiS (Science in Sport) Limited:

SiS (Science in Sport) Limited was founded in 1992 to develop and supply nutrition to elite athletes.

SiS is recognised as a leader in endurance nutrition for professional and serious sports participants.

The SiS range includes award winning patented SiS GO Isotonic gels (the world's first gels to deliver fast energy without the need for water); powders, bars and supplements. The SiS hydration products, including SiS GO Hydro and SiS GO Electrolyte, have been designed for elite athletes undertaking strenuous exercise requiring electrolytes, to fit in with their training and race schedules. The SiS REGO range is dedicated to recover, rebuild and support the body's adaptation to training.

The efficacy of the products and the credibility of the science is the reason behind why SiS has unprecedented usage amongst elite athletes. SiS is official sports nutrition supplier to Rapha Condor JLT, Blanco ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams. In addition to Sir Chris Hoy, SiS has GB Triathlete, Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

In 2005, SiS was awarded the Queen's Award for Enterprise in the Innovation category.

SiS (Science in Sport) Limited was purchased by Provexis plc in June 2011.

www.scienceinsport.com