Share Incentive Plan

20 February 2013

ASOS plc ('ASOS' or the 'Company')

Share Incentive Plan

Under the ASOS plc HMRC Approved Share Incentive Plan (the "SIP"), the Company has been notified that the Trustee of the SIP has purchased 749 Ordinary Shares of 3.5 pence each in the Company ("Ordinary Shares") in the market at a price of 2,818 pence per share.

Following the settlement of this transaction, the Trustee of the SIP holds a total of 17,372 Ordinary Shares, representing approximately 0.02% of the Company's issued Ordinary Share Capital.

For further information:

ASOS plc

Nick Robertson, Chief Executive Officer Tel: 020 7756 1000

Nick Beighton, Chief Financial Officer

Greg Feehely, Head of Investor Relations

College Hill

Matthew Smallwood/Justine Warren/Jamie Ramsay Tel: 020 7457 2020

JPMorgan Cazenove 

Gina Gibson Tel: 020 7742 4000

Numis Securities

Alex Ham Tel: 020 7260 1000