Response to publication of offer document

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OR REGULATIONS OF THAT JURISDICTION.

This announcement contains inside information for the purposes of Article 7 of Regulation (EU) No 596/2014 (MAR) as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR").

FOR IMMEDIATE RELEASE

2 September 2022

MYSALE Group plc

(the "Company", "MYSALE" or the "Group")

Response to publication of offer document by Frasers Group plc ("Frasers Group")

The Board of MYSALE (AIM: MYSL) notes the statement from Frasers Group announcing the publication of its formal offer document ("Offer Document") relating to its cash offer for the entire issued and to be issued ordinary share capital of MYSALE, at 2 pence in cash per MYSALE ordinary share not already held by it (the "Offer").

The Board is currently evaluating the Offer and reviewing the contents of the Offer Document, along with its Rule 3 Financial Adviser and will publish its response in due course.

In the meantime, holders of MYSALE ordinary shares are advised to take no action in relation to the Offer.

The person responsible for arranging this announcement on behalf of MYSALE is Charles Butler, Senior Independent Director.

Enquiries:

About MYSALE

MYSALE is an online off-price, retail platform offering a large, curated selection of branded fashion, beauty and homewares products through three core websites and associated mobile applications, including OZSALE.com.au, NZSALE.co.nz and SINGSALE.com.sg MYSALE provides a discovery-based online shopping experience for its customers. New sales events are offered daily with a curated selection of branded products at discounted prices, typically in limited quantities and for limited time periods, to seek to create excitement for customers. MYSALE's suppliers are offered a suite of inventory solutions to fulfil their demand for inventory management and increase customer awareness of their brands and products.

Notice related to financial advisers

Singer Capital Markets ("Singer"), which is authorised and regulated by the UK Financial Conduct Authority, is acting exclusively for MYSALE and for no one else and will not be responsible to anyone other than MYSALE for providing the protections afforded to its clients or for providing advice in relation to the matters referred to in this announcement. Singer, nor any of its affiliates, owes or accepts any duty, liability or responsibility whatsoever (whether direct or indirect, whether in contract, in tort, under statute or otherwise) to any person who is not a client of Singer in connection with this announcement, any statement contained herein or otherwise.