Re Agreement

31 Oct 2005 07:00

Felix Group PLC31 October 2005 31st October 2005 Felix Group plc announces £10m retail sponsorship agreement with PRG PowerHouseLimited Felix Group plc ("Felix") the company behind 'Everyone's A Winner' ("EAW") todayannounces an agreement with PRG PowerHouse Limited ("PowerHouse") under whichPowerHouse will provide Felix with products in retail value of £10m forinclusion within the EAW proposition prizebank. The PowerHouse products (or equivalent value store vouchers) will be offered asprizes across all of Felix's EAW media including its premium rate telephoneservices and its proposed EAW ATM terminal, which Felix is currently developingto proof of concept stage. In addition, PowerHouse has granted Felix permission to site 50 of its proposedEAW ATM terminals within selected PowerHouse retail outlets as part of theintended roll out by Felix of the terminals following successful proof ofconcept. Commenting, Andy Egan, Chief Executive Officer, Felix Group plc said: "This agreement represents a significant retail endorsement for our propositionand we are delighted to have linked up with such a prominent high street brand.PowerHouse is the third largest specialist electrical retailer in the UK withover 90 stores across the country." Chris Onslow, Chief Executive Officer, PRG PowerHouse Limited commented: "We are excited by this agreement and expect a significant increase in customerfootfall within our stores. The marketing intelligence EAW can provide will alsoinform and complement our own retail strategies. The inclusion of EAW ATM'swithin selected PowerHouse stores not only provides us with additional services,it provides our customers with enhanced value for money when compared to otherfee charging ATM's." Ends More/ Enquiries: For Felix Group plc - Mike Wallwork (o) 01565 831100 (m) 077956 13844(email) mike@felixcorp.comPR for Felix Group plc - Holborn PR, David Bick (o) 020 7929 5599(email) info@holbornpr.co.ukFor PRG PowerHouse Ltd - Bethan Edwards (o) 01869 329310 (m) 07714 090096(email) bethan.edwards@powerhouse.co.uk Notes to Editors: Felix Group plc (Reuters FLX.L; Bloomberg FLX LN)www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group has developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. Everyone's A Winner is asales promotion channel for the retail and leisure industry with data collectioncapacity. Everyone's A Winner is presented as a "game" where the participant is asked tostop a clock in a given time frame to obtain a prize, failing which the prizewill be selected for them. By utilising retailers' advertising and salespromotion budgets, Everyone's A Winner enables participants to be allocated anon-cash prize guaranteed to have a retail value of at least twice the cost ofparticipating. PRG PowerHouse Limitedwww.powerhouse.co.ukwww.prg.co.nz PowerHouse is the third largest specialist electrical retailer in the UK, withover 90 stores. It operates in the highly competitive electricals and consumerelectronics market, worth an estimated £22.4 billion per annum. This information is provided by RNS The company news service from the London Stock Exchange