Queen?s Award for International Trade

24 April 2018

Warpaint London plc

("Warpaint London" or the "Company")

Queen's Award for International Trade

Warpaint London plc (AIM: W7L), the specialist supplier of colour cosmetics and owner of the W7 and Technic brands, is pleased to announce that Warpaint Cosmetics (2014) Ltd, a trading subsidiary of the Company, has been awarded the Queen's Award for International Trade for outstanding growth in overseas sales over the last three years.

The Queen's Awards for Enterprise recognises outstanding achievement by UK businesses in the categories of Innovation, International Trade and Sustainable Development. The awards are presented annually by HM The Queen, and are given for the highest levels of excellence demonstrated by a UK based company. The Queen's Award for International Trade recognises businesses that have achieved substantial growth in overseas earnings and in commercial success.

The Company has seen overseas sales increase steeply between 2014 and 2016 from £2.0 million to £10.4 million. Total growth in revenue over the period was 420% and overseas sales as a percentage of total sales rose year on year.

Commenting, Sam Bazini and Eoin Macleod, Joint Chief Executives of Warpaint, said: "We are extremely honoured and proud to be selected for a Queen's Award, and we would like to take this opportuntity to recognise the hard work and dedication of our employees, and efforts of our partners and distributors globally.

"To receive one of the most prestigious and internationally recognised awards for our international trade efforts reflects our strategy to continually progress as a business and drive the success of our brands, both domestically and overseas."

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About Warpaint London plc

Warpaint London is a colour cosmetics business, based in Iver, Buckinghamshire. It is made up of two divisions: close-out and own-brand. The second and larger own-brand division consists primarily of the Group's flagship brand, W7 - an extremely creative, design-focused cosmetic brand proposition with a focus on the 16-30 age range, delivering high-quality cosmetics at affordable prices. The W7 brand has grown organically since its inception in 2002 and now contains over 500 items which are sold into high street retailers and independent beauty shops across the UK, Europe, Australia and the US. In 2016, W7 was supplied to over 250 customers in more than 50 countries.

In 2017 Warpaint completed the acquisition of Retra Holdings Limited, a UK colour cosmetics business with a significant focus on the gifting market, principally for high street retailers and supermarkets including Boots, Superdrug and Asda. Retra owns three major brands: Technic, Body Collection and Man's Stuff, in addition to supplying white label cosmetics produced for several major high street retailers including Asda and Matalan.