Punch Agreement

12 Apr 2005 09:37

Felix Group PLC12 April 2005 12 April 2005 Felix Group plc Punch agreement for 'Everyone's A Winner' trial Felix Group plc ("Felix"), the company behind Everyone's A Winner (EAW), therevolutionary new sales promotion mechanic has reached agreement with PunchTaverns to run trials of the EAW terminals. The new terminals will be trialled within venues across Punch's leased andtenanted estate in the North West. Installation will take place over the nextfew weeks. Andy Egan, Executive Vice-Chairman of Felix Group plc said: "This agreement withPunch Taverns builds upon our on-going trials with both Luminar Leisure Limitedand the combined retail sector promotion we are currently undertaking with VividPromotions Limited at the Trafford Centre, Manchester. These activities follow a successful week at the ATEI tradeshow at Earl's Ctwhere the company showcased two new terminals, one specifically designed for theleisure sector, the other for retail. We are confident that these agreements in addition to the recent expansion inour prize suppliers, giving us over 12,000 high street retailers in total, willnot only enhance our consumer proposition but will also assist in our objectiveof placing large volumes of our terminals in both leisure and retail sectors. Weare involved in ongoing discussions with a range of other organisations toachieve this objective and will make further announcements as these discussionsprogress." Commenting Mark Bowen, Machines and Vending Contracts Supplier Manager - PunchTaverns said: "Vending sales promotions in the form of a cabinet, which has theadded benefit of data collection, is a first in the machines market. We areexcited to get involved with Felix and look forward to seeing the results of thetrial." ENDS Enquiries:Felix Group plc Mike Wallwork Tel: 01565 831 100 Mob: 07795 613 844 e-mail: mike@felixcorp.com PR for Felix Group plc: John Bick Tel: 020 7929 5599Holborn PR e-mail: info@holbornpr.co.uk Note to EditorsFelix Group plc (Reuters FLX.L Bloomberg FLX LN)www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group has developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. Everyone's A Winner is asales promotion channel for the retail and leisure industry with data collectioncapacity. Everyone's A Winner is presented as a "game" where the participant is asked tostop a clock in a given time frame to obtain a prize, failing which the prizewill be selected for them. By utilising retailers' advertising and salespromotion budgets, Everyone's A Winner enables participants to be allocated anon-cash prize guaranteed to have a retail value of at least twice the cost ofparticipating. Punch Taverns plc www.punchtaverns.com Punch Taverns is one of the UK's leading pub operators with a portfolio of 7,800outlets across the UK. Based in Burton-Upon-Trent in Staffordshire the company has approximately 550employees, who together support 7,800 pub retailers and their staff. Employeesdeliver the full range of support to retailers covering telesales, investment,property management, marketing, learning and development, machines management,credit control, business planning and administration. The Machine and Vending Team is helping retailers substantially increase theirmachine income. All retailers who have a machine share agreement benefit fromthe work carried out by members of this team in return for a 50/50 share of allmachine income. The package includes a machines review, analysing where they arelocated in the pub and their individual performance in relation to usage. Thereview process is designed to ensure all machines - including gaming machines(AWP's), pool tables, juke boxes, multi-functional online terminals, ATM's andvending opportunities - perform to their maximum potential. It will alsorecommend initiatives to grow income such as the introduction of new machineswhere appropriate. This information is provided by RNS The company news service from the London Stock Exchange