Peppa Pig expands into Russia

Peppa Pig expands into Russia

·; Now airing daily on Russia's leading children's TV channel

·; Retail and advertising rollout from Spring 2013

·; Further merchandise launches in Italy, Benelux, Canada and the Nordics

Entertainment One Ltd.,the international entertainment group, is pleased to announce the expansion of Peppa Pig into the Russian pre-school market, with the show being aired daily on Russia's leading children's TV Channel, Karusel.

Russia's premiere licensing partner Rosman Press has been appointed as master partner and, working alongside eOne, will roll-out to the Russian retail market from Spring 2013. The range, which will include toys, books, Peppa magazines, arts and crafts, will be supported by TV advertising and a localised Peppa Pig website is in development to focus consumer awareness.

In addition to the launch in Russia, Peppa merchandise is due to launch in Italy, Benelux, Canada and the Nordics this year.

Darren Throop, President & CEO, Entertainment One said:

"I am delighted to announce Peppa's arrival in Russia. This is yet another exciting development for eOne Family, and a further step in our strategyfor Peppa to become a global entertainment brand.

"As one of the world's fastest emerging markets for licensed merchandise, we see huge potential for the brand in Russia. We are delighted to be working with Rosman and Karusel, and are confident that with their help we will emulate the success we have seen introducing the Peppa brand and merchandise to the USA, Spain and Australia over the last 12 months."

Notes to Editors:

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is an international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 35,000 film and television titles, 2,700 hours of television programming and 45,000 music tracks..

Further information is available at www.entertainmentonegroup.com or email Redleaf Polhill at eOne@redleafpolhill.com.