New Operator Agreements

8 Jan 2007 07:01

Bango PLC08 January 2007 BANGO PLC ("Bango" or the "Company") NEW AGREEMENTS Bango signs agreements with Vodafone Espana and Orange Espana Spanish market unifies to open up mobile internet January 8, 2007 - Bango, the mobile internet platform provider, announces todaythat it has signed agreements with Vodafone Espana and Orange Espana to allowtheir Spanish mobile phone users full, open access to the mobile internet usingBango's enabling technology. Following these agreements, and the existing onewith Telefonica Moviles Espana, Spanish phone users can now browse the mobileinternet, reach third party WAP sites and pay for premium content directly ontheir phone bill. This agreement means that the Spanish mobile market has now joined the growingnumber of countries providing users with full, open access to the mobileinternet. Content providers who use the Bango mobile internet platform, such asManchester United and MTV together with many smaller niche content providers cannow market and sell content and services to 45 million phone users throughoutSpain. Ray Anderson, CEO of Bango commented, "The vision of providing a user friendly,safe mobile payment experience in Spain is finally realized by this partnershipbetween Bango and the three operators. Spain, along with the UK, Germany and theUS, is one of our key target markets, and we are therefore delighted to havesecured these agreements with the operators in support of our strategy." "At last content providers can reach the whole mobile market in Spain, made easyby the Bango platform," said Ghatim Kabbara, CEO of Safira Solutions, a leadingSpanish provider of internet based management solutions. "By making browsing andpayment simple, this is an opportunity that anyone with content for the Spanishmarket should seize." Bango enables brands and content providers to engage directly with consumers onthe mobile internet. Content providers use the Bango platform to market to theircustomers, to track and manage user activity across all mobile networks and tosell digital content, such as music, games, videos and pictures. Theseagreements mean that brands that have depended on a single channel to market inSpain through an operator portal can now also integrate mobile internetmarketing into their direct to consumer marketing programs. Using Bango, content providers of all sizes can get their mobile content tomarket quickly and cost effectively, reaching consumers on all networks. Contentproviders sign up for the Bango Service by registering on-line at www.bango.com.They decide how to price and promote their mobile services and with nointegration work required, they can enable their first mobile payments in Spainand world-wide within hours. For further information, please contact: Bango plc Tel: 01223 472 777Ray Anderson, CEO / Peter Saxton, CFO ICIS Tel: +44 207 651 8688Tom Moriarty / Caroline Evans-Jones About Bango Bango has developed and deployed a unique open, global infrastructure platformthat enables content providers to market, sell and deliver their products andservices directly to mobile phone users on all mobile networks using the mobileInternet. This "direct-to-consumer" approach operates alongside the operator'smobile content portals. Leading mobile operators including Cingular Wireless,Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth oftheir "direct-to-consumer" business. The Bango platform has given phone subscribers around the world greater accessto third-party content. Users in more than 130 countries, who access the mobileinternet via more than 250 operators, pay for mobile content using Bango. Bango, based in Madrid, New York, Cambridge (UK) and Cologne, is quoted on theLondon Stock Exchange (AIM: BGO). For further information, go to www.bango.com. This information is provided by RNS The company news service from the London Stock Exchange