New License Agreement

15 Jun 2007 07:00

Embargoed: 0700 hrs, 15 June 2007

International Brand Licensing Plc ('IBL' or the 'Company') International Brand Licensing Plc announces the first ever watch license for its Admiral sports brand

International Brand Licensing Plc ("IBL") announces that it has entered a license agreement with J & K Henderson Enterprises Limited ("Henderson Group") for the design and distribution of watches in the UK and ROI under its Admiral sports brand. The agreement is initially for a three year term and generates ‚£60,000 in guaranteed minimum royalties.

Tony Hutchinson, IBL Chief Executive, comments: "We are delighted to have signed the first ever watch license for the Admiral brand with the Henderson Group. As a leading UK watch company, they have extensive design and manufacturing resources complemented by first class relationships in their retail sector.

This ground breaking entry into a totally new consumer category is further proof of the increasing value that we continue to build for the Admiral brand."

For further information please contact:

Tony Hutchinson 0041-79-468-9450

Paul Foulger 0207-245-1100International Brand LicensingRomil Patel 020 7448 4400Katie Ratner 020 7448 4400Blue Oar Securities