New Contract Wins

9 Aug 2007 07:01

K3 Business Technology Group PLC09 August 2007 KBT.L K3 BUSINESS TECHNOLOGY GROUP PLC ("K3") New Contract Wins in Key Verticals K3, which provides IT solutions to mid-tier retailers and manufacturers, isdelighted to announce that its policy of focusing on key verticals in its RetailSoftware division (whereby the company identifies and targets niche sectors)continues to drive sales. The strategy has led to a number of significant newcontracts signed in recent weeks across the the key verticals includingBreweries and Fashion: • In the fashion sector, FOOTASYLUM has selected K3's Microsoft Dynamics Retail solution to support its fast-growing chain of high-end casual footwear and apparel retail stores. The contract is for the installation and integration of Microsoft Dynamics across its stores nationwide for point of sale and in-store back office, and in the head office for merchandising, warehousing and financials. • In the drinks and brewing sector, the Caledonian Brewing Company Ltd (CBCL), the Edinburgh based traditional brewery, has selected K3's "Drink-it" solution (a Microsoft Dynamics based Retail Solution tailored for the brewing and drinks industry). Drink-it will enable CBCL to run a complex business that embraces third party distributors, telesales, excise duty, discounts and promotions. In addition, CBCL will use Microsoft CRM functionality to enable it to access customer information such as visit reports, marketing activity, indirect sales and competitor data, and provide this to the telesales staff and to the business development managers via PDAs. CBCL is the fourth such brewery to sign up for this new vertically focused solution. Andy Makeham, Chief Executive of K3, commented, "These wins reflect the increasing success of our policy of verticalisation andniche marketing campaigns. We believe that our product offering provides anideal solution for mid-tier retailers and by focusing on these key verticals, weare able to target retailers with a message relevant to their sector,successfully driving sales. Pipelines are strong and we have a number of significant deals at an advancedstage in both the retail and manufacturing sectors." Enquiries: K3 Business Technology Group plc Andy Makeham, Chief Executive T: 01282 864111 David Bolton, Chief Finance Officer Biddicks Sophie Lane T: 020 7448 1000 Daniel Stewart (NOMAD) Paul Shackleton T: 020 7776 6550 end This information is provided by RNS The company news service from the London Stock Exchange