Microsoft Partner Conference

19 Jul 2007 07:01

Crimson Tide PLC19 July 2007 FOR RELEASE 7.00AM 19 JULY 2007 Crimson Tide Plc (the "Company") (A leading service provider of mobile data solutions for business) Microsoft Worldwide Partner Conference in Denver Crimson Tide Plc (AIM:TIDE), the provider of mobile data solutions announcesthat Barrie Whipp, Executive Chairman, was a primary speaker at the MicrosoftWorldwide Partner Conference in Denver. Over 7,300 partners from all over theworld attended the conference making up an audience of thousands of globalbusiness decision makers and industry leaders. The presentation covered the mobile needs of small businesses, successfuldeployment strategies and how Microsoft partners can take advantage of thesignificant opportunities in mobility solutions. The session focused on end-to-end mobile data solutions on smartphones, whichcan be used for a range of requirements from simple custom forms, field salesand service to full crm* and enterprise class applications. In addition, thepresentation covered the return on investment and scalability that a customercan expect to achieve from such mobile data solutions, particularly usingCrimson Tide's subscription based model. Small and medium size businesses account for a significant portion of connectedmobile device sales worldwide. Crimson Tide uses Windows Mobile powered devicesto provide a straightforward and cost-effective way to deliver enterprise-classwireless solutions to small and medium size businesses. Barrie Whipp, Executive Chairman of Crimson Tide, commented: "Microsoft is developing a new computation and user interface model calledsoftware plus services, the first of which are expected to launch later thisyear. As a provider of mobile data solutions for business, I am pleased to saythat Crimson Tide's business model is entirely compatible with this evolution aswe provide a complete package of mobility plus services on a subscriptionbasis." *Customer relationship management Enquiries: Crimson Tide PlcBarrie Whipp, Executive Chairman 01892 542 444 Cubitt ConsultingLeanne Denman / Brian Coleman-Smith 020 7367 5100 W.H. Ireland Limited 0121 616 2101Tim Cofman-Nicoresti This information is provided by RNS The company news service from the London Stock Exchange