Media Distribution Deal

6 Jan 2010 07:00



Sportech PLC ("Sportech" or "the Group")

Sportech signs distribution deal with Trinity Mirror Group

Sportech PLC, the UK's leading football gaming business, is pleased to announce that it has secured another important distribution deal with Trinity Mirror Group newspapers, which will reintroduce The Football Pools (trading as The New Football Pools) to the Group's regional and national newspapers.

Under the terms of the exclusive partnership, The Football Pools will be reintroduced to Daily Mirror readers in the paper's four page Mania football supplement in the first week of January with subsequent weekly editorial columns each Tuesday which will include that week's football pools coupon.

In addition Spot The Ball will also be revived in the Daily Mirror, using classic football images from the paper's extensive football photo archive. Both Classic Football and Spot The Ball games will also be available to play on the Mirrorfootball.co.uk website, along with a host of additional pay-to-play, football-related predictor games.

The Football Pools and Spot The Ball competitions are expected to be launched across Trinity Mirror's regional titles throughout 2010.

Ian Penrose, CEO of Sportech, said: "Many of the readers of The Daily Mirror will have played, or known, the Classic Football Pools and Spot the Ball in the past, and we are pleased to be able to introduce these traditional games, in conjunction with Trinity Mirror into the newspaper in a simple, easy to play format.

This represents another important step in revitalising the Football Pools, at the start of this important World Cup year."

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For further information, please contact:

Sportech PLC

Ian R Penrose, Chief Executive  Tel: 020 7268 2400

Bell Pottinger Corporate & Financial  Tel: 020 7861 3232

David Rydell / Emma Kent / Rosanne Perry