Location Sciences partners with JCDecaux UK

14th May 2019

Location Sciences Group PLC

("Location Sciences" or the "Company")

Partnership with JCDecaux UK

Location Sciences partners with JCDecaux UK to bring location data to the outdoor advertising market

Location Sciences (AIM: LSAI), the leading mobile location data and intelligence expert, is pleased to announce the signing of a 12-month contract with JCDecaux UK, the leading Out-of-Home advertising company, to deliver new levels of location data insight.

This partnership represents a significant milestone for Location Sciences, underlining the value of the Company's quality location data to the UK advertising industry.

The partnership will allow JCDecaux UK to incorporate Location Sciences' proprietary location data into its wider dataset. This will help to verify the accuracy of location data signals in footfall, competitor and catchment area analysis, allowing brands and their agencies to deliver more impactful location-targeted campaigns. Data is delivered in real time by a self-service dashboard.

Mark Slade, CEO of Location Sciences, said: "JCDecaux UK is at the forefront of advertising innovation and we are thrilled to be powering their offer with quality location data. We're seeing huge demand for transparency across the value chain. This partnership with JCDecaux demonstrates traction in the market and is further recognition of the accuracy and scale of our data. We look forward to working with this leading UK media owner to bring integrity to the location data marketplace."

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About Location Sciences Group PLC:

Location Sciences is a global location intelligence data verification provider company. Working in partnership with brands and media agencies to reduce their ad wastage and improve the effectiveness of their location-based advertising campaigns.

The location data marketplace remains unregulated and un-monitored, with an estimated $19 billion wasted on ad fraud in 2018 alone. Location Sciences has developed the world's first truly independent location verification product, Verify. Utilising sophisticated machine learning and pattern recognition technology Verify identifies location-data inaccuracies and ad fraud. 

Through Verify, Location Sciences is shining a light on location data inaccuracy and fraud with the aim of bringing back integrity, transparency and trust to the marketplace.