Joint venture agreement

17 Oct 2007 07:00

17 October 2007 Totally Plc ("Totally" or "the Company") Joint venture agreement with Haymarket signed

Totally Plc (ticker `TLY'), the AIM quoted international publisher and internet services provider, announces that Totally Communications Limited ("Totally Communications"), a wholly-owned subsidiary of the Company, has entered into a joint venture agreement with Haymarket Brand Media ("Haymarket"), publishers of, amongst others, MediaWeek, Marketing, BrandRepublic.com, Campaign, PR Week and Eye Magazine which target the media community which is estimated to be in excess of 1 million.

Under the terms of the joint venture agreement, Totally Communications will provide its proprietary online dating software and customer relationship management software to Haymarket, who will promote this new service across its websites and within its print publications.

The revenues generated by the joint venture will be shared and derived from consumers posting and paying for dating subscriptions on the Haymarket websites. The typical cost of a dating subscription will be ‚£9.99 per month.

Daniel Assor, CEO of Totally said, "Following on from our agreement earlier this year with Express Newspapers, we are very excited to be partnering with another major publisher and we believe Haymarket is the perfect partner with an excellent portfolio of publications from which to launch what we expect to become a valued and profitable service.

The deal also provides further evidence of our ability to use our proprietary online publishing software in partnership with other publishers, broadcasters and content owners. We expect to announce the launch of further joint ventures in the near future.''

For further information:

Daniel Assor, Chief Executive

Totally Plc

T: 020 7692 6929

Simon Clements/David Worlidge

John East & Partners Limited

T: 020 7628 2200Jon LevinsonHoodless Brennan PlcT: 020 7538 1166Notes to Editors:

Totally Plc is an international publisher and Internet services provider. The Group listed on AIM in November 2000, has offices in London, Boston (MA) and Tel Aviv and is fast becoming known for deploying innovative publishing and technology solutions worldwide.

www.totallyplc.com

Since inception Totally has been developing an international portfolio of publications and online services targeting affluent and influential Jewish communities around the world. Today Totally owns and operates leading Jewish newspapers, magazines and the popular online brand TotallyJewish, which supports websites operating in the high growth sectors of online classifieds, dating, travel and directories.

www.totallypublishing.com

At the same time, Totally Communication's proprietary online publishing software is being used to exploit new revenue opportunities in partnership with other third party media owners and is also the foundation for a fast growing web development agency.

www.totallycommunications.com