''ilovemobileweb'' Campaign Rallies Mobile Leaders

23 Oct 2007 12:10

To highlight the value and enjoyment of easy access to theinternet from a mobile phone, Bango today launched the"ilovemobileweb" campaign to increase awareness of the mobile web withconsumers around the world. The campaign is additionally a "call toaction" for those companies who are destined to play a key role inmaking the mobile web easy to use through their products and services.dotMobi, the company behind the .mobi domain for mobile phones, is thefirst organization to announce support for the campaign. £ "We are starting a parade," said Bango CEO, Ray Anderson. "We wantmore people to love the mobile web because it's fun, it's sociable andit provides the ultimate in convenience and choice for consumersworld-wide." £ The campaign, which will be launched at the CTIA WIRELESS IT &Entertainment 2007 show in San Francisco, October 23-25, urgescompanies to actively promote the mobile web to their consumers. Thecampaign's charter supports the goals of providing: £ -- Open access to the mobile web for every phone user £ -- Choice of content and services for consumers £ -- Easy pathways for fixed internet content to become mobilized £ -- Greater standardization of phones and mobile developer platforms £ "dotMobi is proud to be a charter member of the 'ilovemobileweb'campaign," said David Ryder, VP of Sales and Marketing of dotMobi."dotMobi's mission is to accelerate the adoption of the mobile web,and this campaign is a strong way to make the on-the-go public awareof the benefits of the mobile web." £ "If you have grown-up with the PC web, phones are starting to lookand work like a mobile version of what you're already used to,"Anderson said. "A whole new generation is growing up today expectingeasy access to the internet from a mobile phone." £ To join the parade, companies can go to the www.ilovemobileweb.comwebsite to read the charter and sign up. The company may add a logo tothe site and link to its own web pages that show how the companysupports the mobile web. The company also is asked to publicize"ilovemobileweb" at tradeshows. T-shirts and mugs are available forpurchase. £ Visit Bango this week at CTIA, booth #1249. £ About Bango £ Bango delivers the technology that makes the mobile web simple foreveryone. Bango created the world's first global exchange for themobile web. By providing a common integration point for brands,businesses and individuals, Bango removes the complexities that makethe mobile web difficult to exploit. Bango has offices in USA, UK,Spain and Germany and is quoted on the London Stock Exchange(AIM:BGO). Learn more at www.bango.com Copyright Business Wire 2007