First "Click to Ship" (C2S) Web Sites Launched

Altitude Group plc

("Altitude", the "Company" or "Group")

First "Click to Ship" (C2S) Web Sites Launched

Altitude, the provider of technology solutions for the personalised products industry is pleased to announce that the first "Click to Ship" web sites were launched and went live with distributors over the last two weeks in accordance with the timetable outlined in our Interim Results announced on 20 September 2016 for the six months ended 30 June.

As at 14 November 2016 the first 11,000 web sites had been launched for distributors. All the sites were issued through our first key trading partners in the USA, Aprinta and AI Mastermind.

Each C2S web site provides a full ecommerce platform to Personalised Product resellers, including a product catalogue, product visualisation and production-ready artwork functionality at no upfront cost. The Company is remunerated as a percentage of revenue processed through the web sites. The Board believes this compelling offer is potentially structurally changing in the highly fragmented personalised and promotional product, signage and printed wearables industries within the USA, a market estimated to be worth more than $22 billion per annum.

The C2S solution and basis of trading remains the key strategic priority of the Company. The scale and speed of roll out will continue to be carefully managed and evaluated. The Company looks forward to making further announcements of continued progress as we continue to roll out the solution and explore similar opportunities.

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