Exercise of Options and Total Voting Rights

21 August 2020

Actual Experience plc(the "Company" or "Actual Experience")

Exercise of Options and Total Voting Rights

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, confirms that it has issued, conditional on admission, 57,000 new ordinary shares of 0.2p each in the capital of Actual Experience (the "New Shares"), pursuant to an exercise of share options by an employee of the Company.

Application will be made to the London Stock Exchange for admission of the New Shares to trading on AIM and dealings are expected to commence on 26 August 2020 ("Admission"). Following Admission, the Company will have a total of 47,636,811 ordinary shares of 0.2p each in issue. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company.

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About Actual Experience

Actual Experience's goal is to significantly improve the performance of the digital world.

The Company enables its partners to optimise their customers' digital ecosystem to increase productivity and enhance brand experiences through Human Experience Management.

Developed from 10 years of academic research and three patents, the Company's Human Experience Management Services, reports on the human experience of a digital service. The Company's service provides organisations with information on where the changes need to be made to ensure optimum levels of digital experience for customers and employees. This enables them to recover lost productivity, protect their brand reputation and make informed investment decisions.

Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters is in Bath, UK. Actual Experience's unique and patented digital analytics-as-a-service is founded on cutting-edge research at Queen Mary University of London.

For further information please visit www.actual-experience.com