Exercise of Options

XLMedia PLC

("XLMedia" or "the Company")

Exercise of Options

XLMedia (AIM: XLM), a leading provider of digital performance marketing services, has been informed that Ory Weihs, Chief Executive Officer, today exercised options over 83,333 ordinary shares in the Company (the "Options"), being all the vested options he currently holds in XLMedia.

The decision to exercise options reflects Mr. Weihs' confidence and commitment to XLMedia and he will not be selling shares as part of the transaction.

The 83,333 options were exercised at a price of 49p each resulting in the receipt by the Company of an aggregate amount of 40,834 GBP.

Following the exercise of the Options, Mr. Weihs holds 10,807,756 shares representing 5.39% of the Company's existing issued share capital, of which 2,360,417 ordinary shares (approximately 1.18% of the Company's issued share capital) are held directly and 8,447,339 ordinary shares (approximately 4.22% of the Company's issued share capital) are held through an indirect economic interest in (but with no voting rights attaching to) such ordinary shares which are held by Webpals Enterprises Limited. Mr. Weihs continues to hold options over 179,583 ordinary shares in the Company.

The exercise of the Options is in accordance with confirmation received by the Company from the Panel on Takeovers and Mergers prior to admission of the Company's ordinary shares to trading on AIM whereby since such Options were in existence prior to Admission, their exercise does not result in the Concert Party (such term as defined in the Company's Admission Document) incurring an obligation to make an offer under Rule 9 of the City Code. Following the exercise of the Options, the Concert Party is interested in, in aggregate, 87,400,744 ordinary shares in the Company (of which 85,040,327 are held by Webpals Enterprises Limited and 2,360,417 are held by Ory Weihs), representing approximately 43.62% of the Company's issued voting share capital.

The exercise of the Options is being satisfied by the transfer of shares from the Tamir Fishman Trusts 2004 Ltd ("Tamir Fishman"), the appointed trustee for the Company's Global Share Incentive Plan. Following the transfer of shares Tamir Fishman holds 2,707,479 ordinary shares in the Company representing 1.35% of the Company's issued share capital.

Following the exercise of the Options the total number of Ordinary Shares in the Company remains at 200,352,402 and this is the figure which may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure and Transparency Rules set out in the Company's articles of association.

ANNEX

Template for notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

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