EAW Agreement

28 Feb 2005 07:05

Felix Group PLC28 February 2005 28 February 2005 Felix Group plc Another 8,000 high street sales promotion venues for Felix customers Felix Group plc ("Felix") has today announced a prize supplier agreement withProjectlink Motivation, the UK's fastest growing provider of third partycustomer promotions solutions. The agreement will see Projectlink Motivationproviding Felix with high street retail store vouchers for 20 new high streetretailers with more to follow. These store vouchers will be utilised as part ofthe promotional offering within Felix's Everyone's A Winner proposition. The newretailers available to Felix are; Arcadia Group (which includes Burtons, Dorothy Perkins, Evans, Miss Selfridge,Outfit, TOPSHOP, Wallis, TOPMAN), Boots, Marks and Spencer, Debenhams, Gap,Halfords, HMV, Mothercare, Next, Selfridges, WH Smith, Woolworths as well asThistle Hotels. The above are in addition to Felix's existing retail supplier chains; Dixons, B&Q, Currys, The Link, MVC BigW, PC World, UGC Cinemas and Perodua. Commenting, Andy Egan - Executive Vice Chairman of Felix Group plc said; "Thisagreement with Projectlink Motivation will see our retail high street redemptionvenues increase from just over 4,000 stores to over 12,000. Not only will thisprove more convenient for our customers it will also provide an even greaterdepth of choice within our prizebanks. As a marketing company, our aim is tocontinually refresh and enhance the promotions available to our customers. Assuch, we are delighted to have this agreement in place with ProjectlinkMotivation." Stephen Humphreys - Managing Director, Projectlink Motivation said; "Everyone'sA Winner is a unique proposition which we believe in. These additional brandswill hopefully benefit from Felix's promotional ideas in both revenue andconsumer footfall terms. We are pleased to be a part of this innovation and lookforward to working with Felix to expand its consumer offering. Concluding, Andy added, "The requirement for more prizes redeemable on the 'highstreet' became obvious after research analysis showed a much wider demographicof player and a much higher female play percentage than anticipated. We nowliterally have something in the prizebank for everyone". Notes to Editors: Felix Group plc (Reuters FLX.L Bloomberg FLX LN) www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group has developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. • Everyone's A Winner is a powerful revenue generating, data capturing, sales promotion mechanic • Everyone's A Winner is presented in cabinet form for the retail and leisure sectors • Consumer can 'play' at £1, £2 or £5 and are guaranteed a product worth at least twice as much in retail value to that spent • Everyone's A Winner is believed to be the first machine of its kind - delivering sales promotions directly to the consumer • A proportion of all products are available for redemption within the machine's venue, the remainder are fulfilled by Felix directly to the customer Projectlink Motivation - www.projectlink.co.uk Projectlink Motivation is the UK's fastest growing full-service motivationhouse, delivering programmes for over 350 organisations in the UK and Ireland. This includes both internal corporate motivation such as sales incentives,reward & recognition, customer service, loyalty and long service and 'external'third party solutions such as customer promotions, dealer and distributorprogrammes and live events. Projectlink's experience spans businesses of all sizes in Financial Services,Retail, Telecoms, Utilities, Transport and Travel, Technology, B2B and thePublic Sector. Enquiries: For Felix Group plc - Mike Wallwork Tel: 01565 831100 Mob: 07795 613844 e-mail: mike@felixcorp.com PR For Felix - Holborn, John Bick Tel: 020 7929 5599 e-mail info@holbornpr.co.uk For Project Link Motivation - Stephen Humphreys Tel: 020 8977 9776 e-mail:Stephen.humphreys@projectlink.co.uk This information is provided by RNS The company news service from the London Stock Exchange