Distribution Deal with Daily

18 Aug 2008 07:00



Sportech signs distribution deal with The Daily Mail

Sportech PLC ("Sportech" or "the Company") Sportech, the UK's leading football gaming business, is pleased to announce that it has secured another important online distribution deal with The Daily Mail, ahead of the launch of the new Premier League football season. This deal follows the existing media partnerships with The Daily Telegraph, The Daily Mirror, FourFourTwo and Footy Mad.

Under the terms of the partnership agreement, The Daily Mail will carry the two newest products from The New Football Pools gaming suite, Premier 10 and Footy 15. These games will be offered to over 15 million unique users who visit the dailymail.co.uk website and digital network of high profile websites.

Further advertising and marketing initiatives, both online and in print, have been incorporated into this agreement to create a strong visible presence for The New Football Pools across The Daily Mail.

Ian Penrose, CEO of Sportech said "This deal takes us another step closer to realising our objective of reinvigorating the football pools business by positioning our games in front of a whole new potential customer base. The response to the relaunch has been very positive and we look forward to the start of the Premier League season with confidence."

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For further information:

Sportech PLC

Ian Penrose, Chief Executive 0207 268 2400Bell Pottinger Corporate & Financial

Emma Kent / Rosanne Perry 0207 861 3232