Disney and Koovs launch fashion collection

For Release at 9am on 12 April 2017

Disney and Koovs collaborate to launch retro-cool 'Pop Art' fashion collection

London 12 April 2017, Koovs (AIM: KOOV), today launches its latest Private Label exclusive fashion collaboration with Disney featuring the most iconic and beloved Disney characters Mickey and Minnie Mouse.

With the new Disney X KOOVS Collection, Koovs has applied its unique design-led approach, combining the iconic, retro cuteness of Disney's original characters with Koovs fashion expertise, to create around 100 modern, cool and trendy 'Pop Art' styles, including everything from shirts and t-shirts to dresses, denim and sneakers, specifically for today's fashion-forward twenty-somethings in India.

This Disney X KOOVS collection is the first in a series with Disney rolling out this year, which will also include Marvel and Star Wars.

Koovs Private Label, which is by far the most successful brand on the Koovs.com web site, contributing 40% of sales, spearheads the company's brand position as the leader in trend-first young western fashion for men and women. Designer collaborations give customers access to limited edition, exclusive and affordable collections which are also sought after by and seen on celebrities and Bollywood stars. Koovs most recent collaboration with Masaba was worn by some of Bollywood's leading young celebrities while the Gauri & Nainika collection sold out in record time.

Mary Turner, CEO of Koovs says: "We occupy a unique position in the market for affordable, authentic, aspirational and design-led western fashion for the young style-conscious customer in India. The Disney collaboration is another example of how we differentiate our brand in the market and this approach puts us in a strong position to expand the Koovs Collection into new territories, starting with Souq.com in the Middle East this Summer."

Disney X KOOVS is available exclusively at KOOVS.COM from April 12, 2017.

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