Director/PDMR Shareholding

1.

Details of PDMR / person closely associated with them ('PCA')

a)

Name

Nicholas Vetch

b)

Position / status

Executive Chairman

c)

Initial notification / amendment

Initial Notification

2.

Details of the transaction(s): section to be repeated for (i) each type of instrument;(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary Shares of Big Yellow Group PLC (the "Company").

b)

Nature of the transaction

On 19 October 2016 Mr Vetch exercised an option to purchase 60,266 shares under the Company's Long Term Incentive Plan at nil pence per share. Mr Vetch paid the associated Income Tax and National Insurance to enable him to retain all of the vested shares. Following this transaction, Mr Vetch's holding has increased to 9,062,663 shares, representing 5.74% of the issued share capital of the Company.

c)

Price(s) and volume(s)

d)

Aggregated information

Aggregated volume Price

60,266 shares

0 pence

e)

Date of the transaction

19 October 2016

f)

Place of the transaction

London Stock Exchange, Main Market (XLON)