Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Geoffrey Cooper

2

Reason for the notification

a)

Position/status

Chairman

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AO World PLC

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 0.25p each

b)

Nature of the transaction

Purchase of shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

As above

e)

Date of the transaction

30 September 2016

f)

Place of the transaction

London, England