Director/PDMR Shareholding

Date:
 8 March 2013

On behalf of: Cupid plc ('Cupid', the 'Company' or the 'Group')

Embargoed until: 0700hrs

Cupid plc

Notification of Director's interest

Cupid Plc announces that on 7 March 2013 the Company was informed by Bill Dobbie, Chief Executive of the Company, that on that date he had purchased 865,000 ordinary shares of 2.5p each ("Ordinary Shares") at an average price of 114.11p per share.

Following the transaction, Bill Dobbie holds 14,676,053 Ordinary Shares representing 17.6% of the voting rights in the Company.

Commenting, Bill Dobbie said:

"Following such a strong set of results, my commitment to, and confidence in the Cupid business remains as strong as ever. The business is built on solid foundations and we will continue to execute on our growth strategy. We have, and continue to make significant steps to achieve our objective of 1m subscribers across 25 markets by 2017 and thereby doubling the size of the Company."

For further information please contact:

Notes to Editors

§ Cupid plc listed on AIM in June 2010 and is a leading provider of online dating services

§ Cupid has built significant and growing revenues in 15 countries.

§ Cupid offers a wide variety of online dating services allowing members to interact with each other and access the content available on the Group's websites. These websites are intended to appeal to dating users of diverse ages, cultures and social interest groups. The Group's most heavily visited websites include www.cupid.com, www.flirt.com, www.benaughty.com and www.girlsdateforfree.com. The Group also promotes the niche brands www.datingforparents.com, www.indiandating.com, www.loveagain.com and www.uniformdating.com.

§ Cupid plc products are available across the web and also via mobile application stores.

§ Further information on the Company can be found at www.cupidplc.com.