Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jonathan Greenwood ("JG")

Simon Linares ("SL")

Steven Maddock ("SM")

John Reizenstein ("JR")

Humphrey Tomlinson ("HT")

2

Reason for the notification

a)

Position/status

JG - Managing Director, Commercial / PDMR

SL - Human Resources Director / PDMR

SM - Chief Operating Officer / PDMR

JR - Chief Financial Officer / PDMR

HT - General Counsel / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

Purchase of Shares and the allocation of one Share for every two Shares purchased under the Buy As You Earn Plan. Under this transaction the following Partnership Shares were purchased and Matching Shares were acquired for each PDMR. This was a non-discretionary transaction.

c)

Price(s) and volume(s)

d)

Aggregated information

- Price

- Volume

e)

Date of the transaction

27 March 2018

f)

Place of the transaction

The London Stock Exchange (XLON)