Director/PDMR Shareholding

1.

Details of PDMR / person closely associated with them ('PCA')

a)

Name

1. Nicholas Vetch

2. James Gibson

3. John Trotman

4. Adrian Lee

b)

Position / status

1. Executive Chairman

2. Chief Executive Officer

3. Chief Financial Officer

4. Operations Director

c)

Initial notification / amendment

Initial Notification in each case

2.

Details of the transaction(s): section to be repeated for (i) each type of instrument;(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary Shares of Big Yellow Group PLC (the "Company").

b)

Nature of the transaction

In each case, on 31 July 2017 and 2 August 2017 the Executive Directors exercised share options over ordinary shares of 10 pence (the "Options") granted under the Company's Long Term Incentive Plan. 

Each of the messrs Vetch, Gibson, Lee and Trotman exercised the following Options:

1. On 31 July 2017, Mr Vetch exercised an option to purchase 5,838 shares under the Company's Long Term Incentive Plan (Approved) at 513.8 pence per share. He then sold 5,838 shares at an average price of 777.85 pence per share

Following these transactions, Mr Vetch's beneficial holding has remained at 9,059,881 shares, representing 5.73% of the issued share capital of the Company.

2. On 31 July 2017, Mr Gibson exercised an option to purchase 5,838 shares under the Company's Long Term Incentive Plan (Approved) at 513.8 pence per share. 2,000 of these shares were transferred to his wife, Michelle. He sold the remaining 3,838 shares at an average price of 777.85 pence per share. Michelle also sold the 2,000 shares at an average price of 777.85 pence per share. 

On 2 August 2017, Mr Gibson exercised an option to purchase 53,370 shares under the Company's Long Term Incentive Plan at nil pence per share. Mr Gibson sold these shares at 775.0875 pence per share.

Following these transactions, Mr Gibson's holding has remained at 2,463,490 shares, representing 1.56% of the issued share capital of the Company.

3. Mr Trotman exercised an option to purchase 5,838 shares under the Company's Long Term Incentive Plan (Approved) at 513.8 pence per share. He then sold 3,870 shares at an average price of 777.85 pence per share in order to pay the cost of the shares. He retained 1,968 shares. 

On 2 August 2017, Mr Trotman exercised an option to purchase 36,944 shares under the Company's Long Term Incentive Plan at nil pence per share. Mr Trotman sold 17,421 shares at 775.0875 pence per share in order to pay the associated Income Tax and National Insurance, retaining 19,523 shares.

Following these transactions, Mr Trotman's beneficial holding has increased to 176,149 shares, representing 0.11% of the issued share capital of the Company.

4. Mr Lee exercised an option to purchase 5,838 shares under the Company's Long Term Incentive Plan (Approved) at 513.8 pence per share. He then sold 5,838 shares at an average price of 777.85 pence per share Following these transactions, Mr Lee's beneficial holding has remained at 854,643 shares, representing 0.54% of the issued share capital of the Company.

On 2 August 2017, Mr Lee exercised an option to purchase 39,007 shares under the Company's Long Term Incentive Plan at nil pence per share. Mr Lee sold these shares at 775.0875 pence per share.

Following these transactions, Mr Lee's beneficial holding has remained at 854,643 shares, representing 0.54% of the issued share capital of the Company

c)

Price(s) and volume(s)

d)

Aggregated information

Aggregated volume Price

152,673 shares

775.0875 pence

e)

Date of the transaction

31 July 2017 & 2 August 2017

f)

Place of the transaction

London Stock Exchange, Main Market (XLON)