Director/PDMR Shareholding

Notification of Transactions of Directors / Persons Discharging Managerial Responsibility and Connected Persons

1. Name of the issuer

LMS CAPITAL PLC

2. State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R, (ii) a disclosure made in accordance with LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006)

(i) DTR 3.1.2 R

3. Name of person discharging managerial responsibilities / director

ROD BIRKETT

4. State whether notification relates to a person connected with a person discharging managerial responsibilities / director named in 3 and identify the connected person.

N/A

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

RELATES TO ROD BIRKETT - BENEFICIAL INTEREST

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY SHARES

7. Name of registered shareholder(s) and, if more than one, the number of shares held by each of them

Rod Birkett

8. State the nature of the transaction

PURCHASE

9. Number of shares, debentures or financial instruments relating to shares acquired

25,000 ORDINARY SHARES

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

0.03%

11. Number of shares, debentures or financial instruments relating to shares disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

59.25p

14. Date and place of transaction

September 12th 2016 - LONDON

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

25,000 SHARES - 0.03%

16. Date issuer informed of transaction

12 September 2016

If a person discharging managerial responsibilities has been granted options by the issuer complete the following

17. Date of grant

N/A

18. Period during which or date on which exercisable

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following notification

N/A

23. Any additional information

24. Name of contact and telephone number for queries

TONY SWEET, 020 7935 3555

Tony Sweet

Company Secretary

12 September 2016