Director/PDMR Shareholding

7 December 2015

The Character Group plc

("Character Group" or the "Company")

Director's share dealing

Character Group (AIM: CCT) the designer, developer and international distributor of branded toys, games and giftware, has been notified that David Harris, non-executive Director, has today purchased 2,603 Character Group ordinary shares at a price of 479.2p per share.

Following this purchase, Mr Harris' shareholding in the Company has increased to 46,700 ordinary shares, which represents approximately 0.22% of the Company's issued voting share capital.

Enquiries:

The Character Group plc Tel: +44 (0)208 329 3377

Kiran Shah, Group Finance Director & Joint MD Ticker: AIM: CCT

Mark Dowding, Company Secretary

Panmure Gordon Tel: +44 (0)20 7886 2500

Nominated Adviser and Joint Broker

Russell Cook

Tom Salvesen

Allenby Capital Limited Tel: +44 (0)20 3328 5656

Joint Broker

Nick Athanas

Katrina Perez

Tooley Street Communications Tel: +44 (0)7785 703 523

IR & Media Relations

Fiona Tooley